Senior Brand Manager - PEDIGREE & MY DOG

at  Mars

JOB DESCRIPTION:

At Mars Pet Nutrition we have the ambition to create A Better World for Pets and Pet Parents by leveraging our global mega brands to deliver purpose-driven, superior propositions, premium experiences and category building breakthrough innovation that win with pet parents across diverse markets and cultures.
This role will lead the strategic agenda for two of our mega brands, MY DOG and PEDIGREE to maximise its growth opportunities and ensure the brand is consistently communicated across all touch points. You will lead the development of the 3-year growth plans and be responsible for delivery of the innovation pipeline, media strategies, activation strategies and the development of the supporting toolkits to enable execution with excellence by our category, shopper & sales teams, supported by the leadership of the Portfolio Director.

• Have ownership of the 3-year Growth Plans across Media, Innovation & Activation. You are responsible for managing a successful transition into deployment (led by our Shopper Activation Team) and you will work collaboratively to bring the full plan to life
• Lead and report on Brand Strategy & performance
• Own your brand comms strategy (leveraging where possible, work from the US), Creative Development & Budget Management
• Create and lead projects for the launch of your Innovation Pipeline & ensuring brand consistency in market working alongside R&D, Supply & Finance to build viable offers