Senior Brand Marketing Manager

at  Daily Harvest

POSITION OVERVIEW

The Brand Marketing Manager lives and breathes our brand and our consumer. They drive how the Daily Harvest brand shows up in culture and communities for this consumer in the most relevant, breakthrough, creative and equity-building ways. They oversee how our product and brand story come to life, building strategies threading across organic, owned and paid marketing channels, and developing meaningful brand programs that drive awareness, relevance, consideration, and ultimately, profitable sales. This position will have a small team of direct reports and will closely partner cross-functionally with Growth, Creative, Strategy & Insights and Culinary. This role reports to the CMO.

Strategy:

• Keep pulse on the market, including macro trends, competitors and brands that are breaking through across categories that are relevant for our consumer - to inform actionable DH strategies
• Lead product storytelling and go-to-market planning for new product and channel launches.
• Consumer insights: Listen deeply to our consumer needs to identify occasions, messages and products that DH can deliver on

Brand Expression:

• Oversee organic social media strategy across channels, managing a social media manager. Develop frameworks for content pillars, measurement, and moderation.
• Oversee Influencer strategy, inclusive of content partners and brand affiliates.
• Lead events & experiential, including identifying key events to take part in or building from the ground up, ranging from marquee moments to product seeding.
• Content: Partner with Creative Director and Marketing team to develop content marketing and storytelling
• Niche audience development: Identify and launch bespoke comms and programming to strategic audiences focused on distinct areas of wellness

Comms:

• Own and execute the integrated marketing calendar, determining key moments and messaging priorities throughout the year, driving alignment across all paid and organic touchpoints
• Campaign development: Partner with the team on campaign briefing and creative development for new products, seasons, and brand moments.
• Partner with the PR team on external communications, telling the DH story in meaningful ways that drive awareness and relevance.

Leadership:

• Manage a senior social media manager/content creator, associate marketing manager and relevant agencies & partners.
• Develop and lead performance measurement and reporting for areas you oversee.
• Build and manage budgets.
• Collaborate closely with Growth Marketing to synchronize brand efforts with performance marketing efforts.