Senior Brand Marketing Manager

at  HF Holidays

SENIOR BRAND MARKETING MANAGER

Location: Borehamwood / Hybrid
Contract: 12 Month Fixed Term Contract – 37.5 hours per week
Salary: £55,000 - £60,000
Reporting to: Head of Strategy & Transformation
Job Benefits: 33 Days Holiday pro rata inclusive of bank holidays | Pension Contributions | Volunteer Day | Group Life Assurance | Cinema Discounts | Online Shopping Discounts | Cycle to work Scheme | Discounted Gym Membership | Virtual GP | Health & Wellbeing Support 24/7 Helplines with access to trained counsellors for support on Mental Health, Relationships, Work, Stress, Bereavement, Finances, Childcare and much more | Exclusive discounts on our holidays for you, your friends and family | Annual familiarization visit at any of our country houses for you and your family

To work in collaboration with the Head of Strategy & Transformation to develop and deliver the brand strategy, with particular focus to brand awareness and new customer acquisition. To take ownership of the plan to ensure campaigns are integrated across all media and are within budget. To lead and develop a team to work collaboratively and effectively.

• Lead the Marketing team, ensuring alignment with the overall brand strategy.
• Collaborate with the Senior Sales Marketing Manager to create and execute a marketing strategy focused on brand awareness, sales growth, and customer retention.
• Develop brand strategies to enhance reputation, attract new customers, and support partnerships.
• Provide operational support to Transformation & Strategy, ensuring marketing activities align with the strategic vision.
• Manage a marketing team, setting clear objectives and supporting delivery against strategic targets.
• Implement the marketing strategy across all channels, driving digital marketing innovation.
• Measure and track key metrics like brand awareness, website clicks, and customer acquisition.
• Collaborate with the Product team to accurately and compellingly represent holidays and define brand USPs.
• Provide strategic updates to stakeholders on progress, risks, and performance KPIs.
• Oversee marketing budget and ensure effective use of resources, aligned with strategic goals.
• Support various departments with marketing services, ensuring supplier and partner relationships maximize their potential.
• Represent the brand at industry events, trade shows, and awards as needed