Senior Business Insights Analyst

at  Twinkl

KEY SKILLS & EXPERIENCE

• Communication:
• Exceptional ability to communicate insights that influence product and content development decisions, ensuring clarity for non-technical stakeholders.
• Ability to facilitate workshops that help stakeholders understand the data and turn it into opportunities or optimisations.
• Cross-Functional Collaboration:
• Strong experience working with diverse teams such as product, content, marketing, sales, and customer service to ensure insights align with broader product and content goals.
• Proficiency in Data Tools:
• Advanced skills in Excel/Google Sheets and business intelligence tools such as Tableau/Google Analytics, with a specific focus on product and content performance analysis.
• Data Visualisation for Product Teams:
• Expertise in creating clear and actionable visual reports and dashboards that inform product roadmaps and content strategies.
• Business Acumen:
• Ability to interpret data within a business and commercial context, providing insights that influence product and content strategies and drive business growth.
• Project & Task Management:
• Proven ability to manage the end-to-end process of data collection, analysis, and reporting, ensuring high-quality outputs under tight deadlines and changing priorities.
• Adaptability & Learning Agility:
• A quick learner, able to adapt to shifting priorities in product and content development and embrace new tools and methodologies that enhance data analysis.
• A self-starter mindset who is up for the challenge of building something from the ground up.
  In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.

ABOUT THE ROLE

We’re looking for a Senior Business Insights Analyst to lead the creation and management of a product and content insights process. This is a newly created role within Twinkl, dedicated to providing the actionable insights necessary to drive data-led decisions towards the creation of new or improvement of existing product and content.
As the Senior Business Insights Analyst, you will play a key role in centralising data from multiple business functions and have the fantastic opportunity to shape how Twinkl leverages data to drive product decisions and foster a more data-driven product development culture.

KEY RESPONSIBILITIES

• Creation and Management of the Insights Process
• Develop a central database and manage a structured process for gathering insights, tailored specifically at improving product and content development.
• Ensure data inputs from various departments, including marketing, sales, customer service, and product teams, are collected and fed into the central database in a timely manner.
• Collect both qualitative (such as customer feedback) and quantitative data from across those business units to create a comprehensive dataset.
• Collaborate with key stakeholders to ensure the data is being interpreted and actioned appropriately.
• Insights Generation
• Organise and Translate raw data into insights that directly supports action in the form of product development and content creation.
• Ensure that insights are clear and relevant to the development and evaluation of both new and existing products and content.
• Supporting Strategic Decision-Making
• Provide data-driven recommendations that guide key business decisions related to product and content strategy.
• Present insights in a way that supports lean decision-making at the leadership level and across product and content teams.
• Promote continuous feedback loops with teams to review the impact of insights.
• Continuous Improvement
• Continuously review and enhance data collection methods, reporting processes, and analytical tools to improve the accuracy, relevance, and efficiency of insights.
• Implement new tools or methods that enhance the quality and timeliness of insights delivered to product and content teams.
• Collaborate with teams to establish new data inputs.