Senior Campaign Data Analyst, Campaign Analytics & Execution

at  BMO Financial Group

100 King Street West Toronto Ontario,M5X 1A1
We are looking for a talented individual to join our team in the position of Senior Campaign Data Analyst, Campaign Analytics & Execution. This individual will be responsible for Campaign Analytics supporting all Wealth businesses.
The role will sit on the Wealth Digital, Data & Analytics team. The individual will support the new Wealth Leads optimization project to improve efficiency on current process and generate incremental revenue for Wealth. This individual will also support with sizing, execution, channel loading, performance tracking for multiple wealth campaigns. This individual will drive insights to existing campaigns and will be responsible for developing and supporting the creation of new dashboards for existing and new campaigns. The successful candidate will be able to go beyond analytics/reporting to provide actionable insights and implement analytics/machine learning solutions to senior leadership.

KEY ACCOUNTABILITIES:

• Be proactive supporting all Wealth businesses. Think strategically and work independently with minimal supervision.
• Improve and automate process using a variety of tools to drive operational efficiency.
• Research, design and implement campaign reporting infrastructure that leads to automated and flexible reporting.
• Work with internal clients and diverse stakeholders to understand their business objectives, scope and KPIs and translate them into actionable campaigns projects.
• Produce dashboards, reports, analysis, insights that drive decisions and help us build better campaigns and experiences.
• Manage and enhance daily/weekly/monthly campaign reporting to provide results and context to deliver actionable insights to senior management, not just reporting data
• Manage, prioritize, and respond to ad-hoc requests.
• Take the lead on campaign performance measurement and increasing productivity of all marketing initiatives

QUALIFICATIONS:

• Minimum 2 years of proficient work experiences in the Financial industry and Consumer Campaign Management & Execution data analysis
• Demonstrated proficiency in working with large varied datasets, both structured and unstructured data, using SAS. Other assets - proficiency in AWS, GCP, SQL, R, Python, Tableau, Power BI and Spotfire
• Post-Secondary education in Business Analytics, Math, Computer Science, Statistics, Actuarial Science, or Business
• Good verbal and written communication skills; able to effectively present analytics data to business users at the Manager / Senior Manager level
• Experience in running campaigns through design, execution and performance tracking
• A strong passion for data, charts, analysis, trends, and evangelizing data usage
• Knowledge of BMO wealth products and understanding of current market trends are assets
• Self-starter & strong relationship building skills. Ability to thrive on a high-degree of independence and ownership
• Experience in machine learning/deep learning algorithms are assets

Please refer the Job description for details