Senior Campaign Manager - Financial Services

at  Quantexa

WHAT WE’RE ALL ABOUT

Quantexa empowers organizations to make data meaningful and drive more informed and actionable decisions. By harnessing the latest advancements in data and AI, Quantexa’s Decision Intelligence Platform creates context to uncover hidden risk and new opportunities within data, that drives better, more trusted operational business decisions. Founded in 2016, Quantexa has accomplished rapid global expansion growing 100% year on year. In just over four years, we’ve grown to over 800 staff across offices in North America, UK, Europe, Middle East, Asia Pacific, and Japan.

THE OPPORTUNITY

We are looking for an outstanding Senior Campaign Manager, Financial Services (Banking and Insurance) to help drive expansion at one of the most exciting and fast-growing decision intelligence companies. This role will be responsible for raising awareness and accelerating pipeline growth in Financial Services, focused on driving momentum for Quantexa. This is a unique opportunity to join a fast-paced and award-winning team and play an instrumental role in the next phase of Quantexa’s impressive scale-up journey following its $129 million Series E funding round taking the company’s valuation up to $1.8 billion. Quantexa’s Decision Intelligence Platform is helping organizations in the public and private sectors solve major challenges across financial crime, risk, fraud, and data management.

• Establish best practices and scalable programmatic efforts for their industry go-to-markets.
• Spearhead the evolution of Banking and Insurance industry messaging, value propositions, and go-to-market strategies globally in close alignment with sales, product marketing and management, and key field stakeholders. Responsibilities will be split 75% focused on banking and 25% focused on insurance.
• Direct brand awareness and demand generation efforts to support revenue objectives, collaborating with Corporate Marketing, Digital, Demand, Product Marketing, and Content teams.
• Develop campaign framework and execute integrated marketing plan to drive demand at the platform and solution suite level and within the Financial Services industry.
• Own defining the customer journey and ensuring we have the right touch points, content, CTA’s throughout, automating as much of the effort as possible.
• Maintain calendar of all go-to-market activities including relevant events, PR, sales enablement, partner marketing, social, and digital campaigns.
• Partner with Alliance Sales and Marketing teams to formulate the Financial Services through and with partner marketing strategy.
• Track and measure all marketing programs, recording costs, leads, and influenced and sourced opportunities.
• Collaborate with the BDR team to optimize ROI from campaigns, ensuring targeted messaging and collecting feedback for broader marketing insights.
• Work closely with sales and field marketing teams to devise and implement ABM plans for top strategic Banking accounts.
• Brief and oversee the work of internal partners and external agencies, such as designers, content writers, and third-party resources to develop relevant campaign assets including eBooks, whitepaper, webinars, etc.
• Create short form copy and assets when necessary, such as email copy, landing pages, and banner ads using pre-defined templates.
• In partnership with the Demand Center, determine best go-to-market channels to reach relevant personas with relevant messaging where they consume information.
• In partnership with Field Marketing, implement local events strategy and programs aligned with overall Banking corporate and campaign objectives.
• Provide recurring campaign updates to key stakeholders with data-driven insights and next steps.