Senior Category Manager

at  LEGO

CORE RESPONSIBILITIES

The Category Management & Promotions team is at the heart of ensuring we have an ever-stronger shopper-value proposition, leveraging our LEGO® products, to ensure the success of our global, omni-channel, direct-to-consumer LEGO® Retail business.

As a global, Senior Category Manager you will support our Category Management & Promotions team to drive strategic decisions within our existing and future product lines. You will collaborate effectively across multiple teams in LEGO® Retail as well as our Product and Marketing Development function to drive brand impact, revenue and profitability, and deliver the ultimate experience in LEGO branded channels. Residing within global LEGO® Retail & Experience Marketing, you will build comprehensive key shopper insights and help devise long-term development strategies to maximize consumer appeal, optimize existing offerings and identify potential risks/opportunities reporting to our Global Director of Category Management. In your role, you will:

• Be accountable for an assigned group/category of products, helping to inform part of the LEGO® Retail Category Strategy across Owned Channels, delivering enhanced performance, operational efficiency and supporting the LEGO® Retail growth journey in your given area.
• Collaborate effectively within a wider team of LEGO Retail Category Managers, engaging with other key marketing and functional experts (including promotions, membership and demand planners) to develop robust audience and category plans
• Responsible for in-depth category and shopper insights and understanding on a micro and macro level analyzing category/segment performance using customer, consumer, shopper and macro environment data and sources.
• Devise market penetration plans and product positioning to drive competitive advantage, revenue and profit.
• Contribute to maximizing the value and impact of the LEGO® Retail Marketing through our Integrated Commercial Planning (ICP), category investments to support long-term brand building and short-term revenues
• Lead projects to optimize category performance and drive category improvements (Margin and Consumer Sales).
• Drive market research, monitor competitive activity and analyse data, to identify and better serve shopper (parent, gift-giver, member) and audience needs.
• Be a reliable partner for product portfolio strategic choices, developing recommendations including on our optimal pricing, placement, placement and product mix.