Senior Channel Marketing Specialist

at  Lenovo

QUALIFICATIONS:

Marketing Experience: 5-7 years of marketing/communications or category/product marketing experience, preferably in the PC or technology sector.
Educational Background: Degree level or equivalent education in marketing or a business discipline.
B2B Market Understanding: Good comprehension of the B2B market and the channel sales model.
Financial Acumen: Strong financial acumen and budget management skills.
Communication Skills: Excellent presentation and communication skills, able to present ideas clearly and convincingly.
Team and Individual Work: Strong team working skills, but also comfortable working individually.
Networking and Influencing: Good networking skills and the ability to influence sales teams and retailers.
Creativity and Problem-Solving: Outstanding creativity with a proactive, implementation-driven attitude and strong problem-solving skills. What can we offer:
Holiday purchase
Private medical
Income protection
Attractive pension scheme
Positive work life balance
Learning and development
Life insurance
Lenovo and Motorola products discounts
Lifestyle discounts
Cycle to work
MyGymDiscounts
Mortgage advice and support
Referral bonus
Electric car salary sacrifice scheme
Free onsite parking
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.

Channel Engagement Strategy: Develop and drive the channel engagement, enablement, retention, and recruitment strategy.
Co-Marketing Plans: Collaborate with marketing teams of distributors and resellers to build quarterly co-marketing, MDF, and communication plans.
Business Strategy Translation: Translate business and account strategies into actionable co-marketing plans with channel partners.
Brand Amplification: Amplify Lenovo-owned brand and end-user campaigns through the channel.
Budget Management: Manage channel co-marketing/MDF budgets and spending.
Feedback and Implementation: Provide feedback on EMEA-owned channel tools and ensure their smooth implementation in the UKI operation.
Channel Incentive Programs: Run channel incentive programs to drive engagement and loyalty from the reseller network.
Event Management: Organize and manage channel experiential activities, including dealer conferences, training sessions, exhibitions, and VIP reseller events.