Senior Commercial Marketing Manager

at  boohoo group

YOUR TEAM

We’re boohoo, and we’re a brand on a mission. We want to be everything for fashion, for everyone. Customers count on us for the latest trends, collections and inspiration so they can have the wardrobe of their dreams. But we care about more than just fashion. We champion wellbeing and sustainability too. Dropping over 500 new products a week means our customers have choice, can look their best, feel confident and be empowered.
Our marketing team is dynamic, creative, and always ahead of the trends. We are the driving force behind boohoo’s brand visibility and customer engagement, ensuring that our fashion-first message resonates across all channels. In the past 12 months, our team successfully launched several viral campaigns, significantly increasing our market share and online engagement. The team is structured with specialized roles including brand marketing, digital marketing, content creation and social media management to name a few, all working cohesively to achieve our commercial goals.

As our Senior Commercial Marketing Manager, you will be at the helm of our commercial marketing strategies and driving sales growth. You’ll accelerate awareness of our boohoo Brands offering providing boohoo customers access to 150+ world-class brands across Fashion, Beauty and Lifestyle. You will be tasked with developing and implementing innovative commercial marketing campaigns that align with boohoo’s commercial objectives. Success in this role means increasing sales revenue across our brand partners and maximizing the return on our marketing campaigns.

• Strategy Development and Implementation: Conduct market analysis and develop comprehensive marketing plans in tandem with our Brand and Creative marketing teams.
• Brand Management: Develop strategic partnerships with key brands across
• New Business: Support leadership team where required with pitching boohoo to prospective external brand partners, supporting with 1st party customer data and commercial packages where necessary.
• Sales and Promotions: Plan, project manage and execute promotional campaigns and coordinate with the external partner marketing teams collaborating on boohoo marketing campaigns.
• Team Leadership and Collaboration: Collaborate with cross-functional teams with a view to grow and evolve our commercial marketing partnerships team.
• Performance Measurement: Define and track key performance indicators (KPIs) and provide regular performance reports to internal and external key stakeholders, with the support of our Data function.