Senior Communication Manager – Business Development & Marketing

at  Forsters

This is a newly created role within Forsters’ Business Development & Marketing (BD&M) team at an exciting time for the firm. We have recently launched our refreshed brand and a new website. These are an important part of an ambitious marketing and business development strategy.
Working closely with the Director of BD&M, the Communications Manager will play a lead role on the firm’s internal and external communications strategy and execution. Included in this remit is raising and maintaining the firm’s profile and brand through effective media management, digital communication and other channels that support business development.
This is a hands-on role, working closely with the BD&M team, the firm’s leadership and providing strategic planning and editorial support to all parts of the business.
This role does not have direct line management responsibility at this stage but is instrumental in the coaching and development of junior members of the both the BD&M team as well as others.
Main responsibilities of the role include:

Communications Strategy

• Work with the Director of BD&M to develop and embed an effective internal and external communications approach which brings to life Forsters’ strategy and values.
• Devise compelling communication and engagement plans, draft engaging content and work with internal stakeholders to create and tailor content for their key audiences.
• Work with all parts of the firm to ensure all communications are consistent with the firm’s culture, values, vision, strategy and key messages.
• Support marketing campaigns internally and externally. Partnering with relevant groups to explore ways to create greater focus on current and planned activities.

Internal Communications

• Lead on the review of existing channels and processes and help develop internal communication tools, templates and platforms to showcase our capabilities internally and embed our values.
• Play an instrumental role in the management and deployment/roll-out of internal communication initiatives and campaigns and provide strategic guidance, editorial support and advice on the development of key messages.
• Work with colleagues to manage the firm’s approach to sharing news and strategically relevant information via the firm’s channels.
• Prepare, edit and publish news items and notices on the firm’s internal communications channels, including examples of noteworthy client work, award recognition and successful events.
• Advise legal group and business services heads on strategically important communications – including timing, cascade and the articulation of key messages and information.
• Plan and manage the communications approach in relation to important annual events, such as the partner promotions, lateral hires and financial results.
• Working with the Director of BD&M as well as the leadership team on any crisis comms issues.

External Communications (including digital marketing, website and social media)

• Build and maintain relationships with key media outlets and contacts and facilitate the development of relationships for key partners through meetings, interviews and other contact.
• Identify commentary opportunities which enhance the firm’s legal expertise and reputation.
• Prepare media briefing documents and support the efforts of the business development team by providing complementary media relations and communications support.
• Help drive media engagement by creating and promoting content related to newsworthy firm developments.
• Respond to media inquiries and identify opportunities for media commentary and create related preparatory materials.
• Work with the Digital Team to ensure we further raise the profile and usage of the firm’s website and social media to maximise its value and benefit to the firm (including shaping and delivering a content strategy and optimised UX and SEO).
• Drive the content update of the firms’ website and associated branded collateral, working with legal groups and external third parties as needed.
• Support the day-to-day management of the firm’s profiles on LinkedIn and Twitter, including sourcing and preparing updates.
• Some external communications and agency management.

Brand Development

• Work with the Director of BD&M to ensure that the brand and employer brand is embedded and developed in a strategic way to achieve increased brand recognition across relevant markets and stakeholders.
• Ensure that the brand messages are widely understood and incorporated into all marketing and business development programmes, materials and activities.
• Alongside the Digital team, oversee the development and delivery of new and innovative digital marketing and social media campaigns to support brand and marketing strategy.

Ad hoc

• Support Business Development projects and other firmwide initiatives as needed (e.g. the project to develop and launch a new intranet in Spring 2025).
• Perform various business and operational support functions related to Communications and Business Development strategies, policies, procedures and initiatives.
• Contribute to the preparation and maintenance of Business Development and Communications materials, including brochures, practice area descriptions and other content

The salary on offer is competitive with a salary review in June 2025, plus a comprehensive benefits package and the opportunity to work in a firm that is well known for its strong and collaborative culture. In addition, Forsters has in place a highly regarded Agile Framework that supports all staff to achieve their best. As a firm, we live our values and would encourage all applicants to read up on them.
We are looking to conduct a 3 stage hiring process for this role with the initial stage being an online Teams meeting and the final stages being a case study and a face to face interview in our Baker Street office with additional hiring managers and partners.
View a detailed job description here.
Key contact
Ben Hawkins
ben.hawkins@forsters.co.u

Please refer the Job description for details