Senior Communications Manager – MR and WHXR

at  GE Healthcare

JOB DESCRIPTION SUMMARY

The Senior Communications Manager for Magnetic Resonance (MR) and Women’s Health and X-ray (WHXR) is integral to executing global public relations (PR) and cultural communication strategies. This role supports the business’s strategic vision, organizational culture, product promotion, thought leadership, and issue management.
GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

REQUIRED QUALIFICATIONS

• Bachelor’s degree in business, communications, journalism, or related field.
• 10+ years’ experience working in PR and/or Culture Communications – either in a corporate or agency environment.
• Ability to understand GE HealthCare’s goals and proactively identify opportunities to meet them.
• Clear thinking, creative communication and problem-solving skills with demonstrated success leading multiple projects/initiatives within communications / PR function.

• Communications leadership: Partner with business leadership to align communication strategies with business goals, ensuring cohesive messaging across all platforms and initiatives. Develop and execute PR campaigns, employee engagement activities, digital and social media initiatives, and promotional events. Utilize traditional media outlets, social media, and internal communication tools to achieve business objectives.
• Stakeholder Collaboration: Work closely with departments such as Marketing, Internal Communications, and Corporate Communications to create and disseminate messages that resonate with target audiences.
• Cross-functional Support: Offer strategic communication support for cross-functional initiatives, ensuring a consistent and cohesive message across all business activities.
• Communication Materials Development: Create content for product launches, events, and promotions, including press releases, talking points, presentations, and social media posts. Pitch these materials to media and influencers to secure earned media coverage.
• Performance Monitoring & Analysis: Track and analyze communication initiatives’ success using key performance indicators (KPIs) and data-driven insights. Use findings to refine and optimize future strategies and tactics.