Senior Consultant, Data Strategy

at  Publicis Sapient

JOB DESCRIPTION

As a digital business transformation partner of choice, we’ve spent nearly three decades utilizing the disruptive power of technology and ingenuity to help digitally enable our clients’ business in their pursuit of next. We bring a startup mindset and agile methods to both established companies and the public sector to unlock value in ways that delight their customers and improve their operational effectiveness. Our approach to transformation is grounded in a view of both the company and the customers simultaneously, and a unique fusing of strategy and consulting, experience, and engineering with an enduring culture of problem-solving creativity.
In the space between next and now is how. And we believe that how you seize that space is everything! Our ambition is to create an environment where data scientists and artificial intelligence experts can tackle some of today’s most complex, strategic operational challenges. To make this happen we require the brightest minds in strategy to focus on data. This new venture will deliver predictive analytics solutions to leading businesses. It’s an opportunity to design, build, and implement practical, end-to-end platforms that help the world’s most recognized brands to make smarter decisions and provide more valuable services to their customers. With mentorship from both companies and the agility of a startup, we’re building something from the ground up with deep resources, alongside a team of the world’s premier talent in data science.

COMPANY DESCRIPTION

Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally-enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across technology, data sciences, consulting and customer obsession to accelerate our clients’ businesses through designing the products and services their customers truly value

• Contribute to the definition of the Digital, Data and Technology learning agenda
• Ensure the data strategy and measurement frameworks align and be a driving force in securing client alignment
• Working with planners, clients, strategy directors and digital directors to define an audience framework and data strategy for each brand and overall brand portfolio tapping into relevant data partners, publishers, and first-party data ecosystem
• Grow the use of DMP and CDP in data driven use cases, application in campaigns, and general adoption through strategy to connect to a wider spectrum of datasets, particularly 1P and 2P data
• Support the development of technology-based platforms and applications as a data strategist alongside Publicis Sapient data & tech talent as well as agency partners
• Define and support the implementation, measurement and activation of data-driven use cases
• Become a trusted technology and data partner to the client, ensuring the technology elements fit together, support any desired changes, proactively suggest changes to improve data fluidity, reducing data loss / improving data match rates
• Work with planners to provide guidance on how data can be utilized to inform annual planning insights and work with the team to help inform how data integration evolves the planning process
• Support the development of education programs for Data for both internal and client audiences
• Support and provide input into the media partnership strategy based on data strategy needs
• Be a key contributor in a testing program to continuously try new vendors and partners to improve on data and technology delivery
• Assist in the execution of data-driven marketing program approach across agencies supporting digital directors in the development of data strategies for their client, setting best practice approaches, and educating planning teams
• Support data-driven thought leadership agenda for media partners
• Support continuous embedding of new data-driven approaches and case studies into our Human Experience Planning framework and agency collateral
• Support new business pitches and prototyping wor