Senior Consumer Insights Analyst

at  Adswizz

WHO WE ARE:

SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners - in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are. This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM’s vision to life every day.
SiriusXM is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. SiriusXM’s platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM’s subsidiaries Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization. The Company’s advertising sales organization, which operates as SiriusXM Media, leverages its scale, cross-platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through SiriusXM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers.
Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. Pandora provides consumers with a uniquely personalized music and podcast listening experience with its proprietary Music Genome Project® and Podcast Genome Project® technology. Pandora is available through its mobile app, the web, and integrations with more than 2,000 connected products.

• Lead Strategic Research Projects:
• Manage and execute large-scale qualitative and quantitative research projects that explore customer behaviors, experiences, and brand perceptions.
• Develop and implement research methodologies that address key strategic objectives across different phases of the customer lifecycle.
• Translate complex research findings into actionable insights that drive business decisions and enhance customer engagement, retention strategies, and brand positioning.
• Advanced Data Analysis and Insight Generation:
• Analyze survey data and customer insights to identify significant trends and relationships.
• Utilize advanced statistical techniques to predict business outcomes based on research findings.
• Create compelling visualizations of research data to clearly communicate insights to senior stakeholders.
• Optimize Research Methodologies:
• Develop and refine best practices for survey design, deployment, and data analysis.
• Innovate new approaches to capturing and interpreting consumer and brand insights that keep pace with industry trends.
• Ensure research methods are robust and capable of generating reliable and actionable insights.
• Collaboration and Stakeholder Engagement:
• Partner with cross-functional teams to integrate consumer and brand insights into business strategy and execution.
• Present research findings and strategic recommendations to key stakeholders in a clear, persuasive manner.
• Act as a thought leader and advocate for consumer and brand insights across the organization.
• Mentorship and Development:
• Provide guidance and mentorship to junior analysts, fostering their professional development and enhancing their analytical capabilities.
• Lead by example in delivering high-quality, impactful research and insights.
• Contribute to the development of team processes and best practices that promote excellence and efficiency.