Senior Consumer Insights Analyst

at  The Honest Company

We appreciate your interest in employment with The Honest Company! The Honest Company is committed to a policy of equal employment opportunity, and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally-recognized protected basis under federal, state, or local law. Applicants with disabilities who need assistance with the application process may be entitled to a reasonable accommodation in accordance with applicable law. If you need assistance in completing this application or with the application process because of a disability, please contact the Human Resources Department at 1.888.862.8818 or 1.310.857.3020.

ABOUT US

The Honest Company (NASDAQ: HNST) is a digitally-native consumer products company born in the Gen Z era to make purpose-driven consumer products designed for all people. Since its launch in 2012, Honest has been dedicated to creating thoughtfully formulated, safe and effective personal care, beauty, baby and household products, which are available via honest.com, third-party ecommerce partners and approximately 50,000 retail locations across the United States, Canada and Europe. Based in Los Angeles, CA, the Company’s mission, to inspire everyone to love living consciously, is driven by its values of transparency, trust, sustainability and a deep sense of purpose around what matters most to its consumers: their health, their families and their homes. For more information about the Honest Standard and the company, please visit www.honest.com.

THE ROLE

The Consumer Insights Senior Analyst will lead insights and analytics work to drive a consumer-first culture of evidence-based decision making. The ideal candidate is a curious, strategic thinker, detail oriented and a collaborative business partner who thrives in a fast-paced environment. This role balances human insights & advanced analytics that feed into the development of strategic plans, equity development, category growth opportunities, innovation, creative development and in-market performance measurement.

WHAT YOU’LL DO

The Consumer Insights Sr. Analyst is responsible for duties including but not limited to the following:

• Act as the “voice of the consumer": Serve as a trusted, strategic advisor to cross-functional teams. Create consumer empathy/understanding across the business teams by clearly articulating market & consumer understanding and identifying actionable learning needs.
• Uncover the drivers: Help teams understand what is happening with the business/market/consumer and help them prioritize understanding the ‘why behind the what’. Understand the ‘why’ through syndicated and primary, custom research (qualitative and quantitative studies).
• Source of truth: Lead insight generation through syndicated research/market data, (e.g. Circana POS/panel data) and manage custom research studies to help optimize base business and innovation success. Generate monthly and quarterly state of the business reporting.
• Collaborate: Partner with cross-functional stakeholders to understand business challenges and key success metrics to support any recommended research approaches. Create and connect the dots, triangulate insights and analytics, create meaningful interpretations and recommendations that address business issues and drive action through engaging narratives and effective storytelling and visualization. Interpret and pragmatically translate research learning into feasible business building action steps and ensure alignment with key business partners.

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