Senior Content Executive

at  Imperial Brands

PRINCIPLE ACCOUNTABILITIES

• Develop and produce high quality written and image-led content
• Ensure all content aligns with brand guidelines and maintains a consistent tone and voice across all communications
• Manage and update content calendars to ensure timely delivery of content
• Monitor and analyse content performance, employing insights to optimise future content strategies
• Work closely with the internal communication teams
• Stay updated on industry trends and best practices

SKILLS AND EXPERIENCE REQUIRED

• Experience in content creation, corporate communications, or a related field.
• Significant experience as a journalist and / or creator of engaging corporate content either in-house or for an agency
• Experience of briefing in and managing video production
• Experience of working collaboratively with multiple departments in a corporate environment.
• Strong writing and editing skills with a keen eye for detail
• Ability to work independently and collaboratively in a fast-paced environment

ABOUT US

We’re a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference

As our Senior Content Executive you will be will be responsible for developing high quality written and visual content for key external channels, and engaging diverse audiences by producing content that aligns with Imperial Brands’ strategy and corporate narrative.
By joining our Global COmmunications Team you will become a part of an inclusive, innovative global FMCG business supported by 25,000 employees.