Senior Content Marketing Manager

at  DeepL

MEET DEEPL

DeepL is a global communications platform powered by Language AI. Since 2017, we’ve been on a mission to break down language barriers. Our human-sounding translations and intelligent writing suggestions are designed with enterprise security in mind. Today, they enable over 100,000 businesses to transform communications, reach new markets, and improve productivity. And, empower millions of individuals worldwide to make sense of the world and express their ideas.
Our goal is to become the global leader in Language AI, building products that drive better communication, foster connections, and make a real-life impact. To achieve this, we need talented individuals like you to join our exciting journey. If you’re ready to work with a dynamic team and build your career in the fast-moving AI space, DeepL is your next destination.

• Content Strategy & Execution: In this role, you will be responsible for developing and executing a comprehensive content marketing strategy across all channels to amplify brand awareness, captivate our audience, and support our overall business growth objectives. In this role you will:
• Define content themes across products, use cases, industries and customer stories
• Own strategy and creation of all major content types / channels across blog, campaign content, long / short form video and more
• Collaborate with across diverse teams to develop high-quality content
• Manage external writers and agencies
• Build and own the overall editorial calendar to ensure consistent and timely content delivery
• Track content performance and KPIs - continuously optimize strategy based on content performance and business metrics
• Define strategy for promoting content through paid advertising, social media, email marketing, and partnerships.
• Social Media Management: You will manage our global social media presence including:
• Manage the social media team, setting goals and KPIs for social media performance - Directly manage a specialist(s) directing their daily activities and managing performance
• Ensure consistent and comprehensive brand presence on all global social media channels
  Leverage our social platforms to drive brand awareness and demand generation