Senior Content Marketing Manager

at  Salesfloor

WHO WE ARE:

Salesfloor is an award-winning virtual selling platform that combines clienteling, virtual selling and mobile point of sale tools. Store associates use Salesfloor to deliver personalized and convenient experiences for customers on any channel through live chat, video calling, e-mail, SMS and more.
Today, more than 500 million interactions with sales associates from stores around the world have driven more than $5 billion in sales (USD) using Salesfloor. Salesfloor is redefining the role of today’s associate to drive sales and differentiate the customer experience.
Founded in 2013 in Montreal, Canada, Salesfloor is a profitable company on a mission to unlock the power of today’s omnichannel sales associates by connecting them with shoppers online and in-store. Our team of “Salesfloorians” believe that associates are product experts, trusted advisors and social influencers for customers in their local communities. In today’s omnichannel world, retail chains have a unique opportunity to leverage their biggest competitive asset: their people. We are also proud to have been recognized as a Great Place to Work for three consecutive years!

As Content Marketing Manager you’ll be responsible for ensuring that Salesfloor’s written and visual communications are clear, relevant, jargon-free and consistent with our brand voice and tone. As a natural storyteller and conversation designer, application of plain language comes easy to you.

Deeply curious and committed to understanding the needs of our clients and prospects, you will develop and execute our content strategy. You will be responsible for creating content supporting the entire sales funnel across various channels (newsletters, social media, press releases, website, blogs, whitepapers, direct Marketing, ads, videos, events, etc.). Ideally, you’d be passionate about technology, retail and have a keen interest in working in a fast-growing technology company.

• This position will play a key role in refining the content marketing strategy and developing content designed to engage our target audience - i.e. large retailer organizations, store operations leaders and e-commerce executives.
• Content is understood to be written content, as well as any other visual content such as video and design.
• Produce and maintain a content calendar relevant to Salesfloor’s retail/commerce audience and shopping-oriented subject matter.
• Drive the creation of various types of demand marketing content.
• Create content to drive prospect engagement, convert leads, and maintain strong customer relationships: blogs, whitepapers, web pages, newsletters, nurture campaigns, social media content, videos, etc.
• While we do not expect you to make videos yourself, we do expect you to own the video production lifecycle.
• Set up and execute programs in a marketing automation system (Hubspot).
• Work with customers to create press releases and case studies.
• Measure campaign results and regularly communicate the success and effectiveness of created content.
• Collect and use SEO information and organically weave it into content.
• Continually research, test, and adopt new SEO best practices and processes.
• Define, develop, and implement content strategy frameworks, toolkits and guidelines.
• Generate, update and upload content in the CMS.
• Leverage a variety of marketing technology including Wordpress, Hubspot, and Salesforce.
• Help with the development, execution and tracking of on-page split tests to optimize marketing tactics and campaigns.