Senior Content Marketing Strategist

at  Graphisoft

ABOUT GRAPHISOFT

Graphisoft® empowers teams to design great buildings through award-winning software solutions, learning programs, and professional services for the AEC industry. Our award-winning products and solutions support OPEN BIM for workflow transparency, longevity, and data accessibility for built assets. Archicad®, the architects’ BIM software of choice, offers a complete end-to-end design and documentation workflow for architectural and integrated architectural and engineering practices of any size. BIMx®, the most popular mobile and web BIM app, extends the BIM experience to include all stakeholders in the building design, delivery, and operations lifecycle. BIMcloud®, the AEC industry’s first and most advanced cloud-based team collaboration solution, makes real-time collaboration possible across the globe regardless of the size of the project and the speed or quality of the team members’ network connection. DDScad solutions support users with intelligent Mechanical, Electrical, and Plumbing (MEP) design tools, integrated calculations, and comprehensive documentation of all building system disciplines. Graphisoft is part of the Nemetschek Group. To learn more, visit more visit www.graphisoft.com
SENIOR MARKETING CONTENT STRATEGIST (We are currently seeking candidates based in Hungary, Germany, the UK, and the US.)
Reports to VP, Global Marketing and is responsible for developing and evolving Graphisoft’s global content strategy to help meet marketing’s goals, expand Graphisoft’s brand awareness and drive digital sales growth.
Candidates in this role should be growth-mindset thinkers, feel strongly about developing deeper understanding of advancements in SEM/SEO. In addition to being well-organized and passionate about creative thinking for content, candidates should be strong believers in the impact curated content can have on demand generation.

THE SKILLSET

• Advanced written communication skills
• Good listener with strong ability to convert words into storytelling
• Collaborative, team-player and effective team leader
• Excellent planning and management skills to oversee multiple content campaigns
• Strong understanding of SEO principles and keyword research.
• Good understanding of user behavior and user experience design

• Content Writing & SEO: Create and optimize blog posts, social media content, and website content (product descriptions, landing pages, FAQs) using SEO best practices; conduct keyword research, optimize on-page elements, and report on performance metrics to guide digital marketing strategies.
• Website Content Updates: Execute regular product edits, new product launches, and page enhancements to ensure up-to-date and accurate information on the website, optimizing for user experience and SEO best practices.
• Creating a comprehensive content calendar to collaborate with cross-functional teams and align marketing campaigns.
• Monitoring and measuring the effectiveness and results of marketing campaigns and recommending ways to improve future content performance.
• Creating and managing relationships with external content creators and influencers.
• Working with the legal and compliance team to ensure the content complies with content governance guidelines and policies.
• Identifying trends, content gaps and target audience preferences.
• Ensuring content creation for different platforms and distribution across multiple platforms and channels.
• Developing and studying essential KPIs and metrics of content performance by working collaboratively with the data and analytics team.