Senior Content Writer

at  MaintainX

MaintainX is the world leading mobile-first workflow management platform for industrial and frontline workers. We are a modern IoT enabled cloud based tool for maintenance, safety, and operations on equipment and facilities. MaintainX powers operational excellence for 9,000+ businesses including Duracell, Univar Solutions Inc., Titan America, McDonalds, Brenntag, Cintas, Michaels, and Shell.
We’ve raised $104 million in venture capital following a recent Series C funding round led by Bain Capital Ventures, Bessemer Ventures, August Capital, Amity Ventures, Ridge Ventures as well as CEO’s from GE, Twilio, Toast and PagerDuty.
This role is remote in Canada or USA
MaintainX is looking for a creative, collaborative, and curious Senior Content Writer to join our rapidly growing marketing team, reporting to the Sr. Content Strategy Manager. In this role, you will create engaging content that drives traffic, generates content leads, and builds thought leadership.

ABOUT US:

Our mission is to make the life of blue-collar workers easier worldwide by creating software that meets their needs and realities. Our product is truly life-changing for 80% of the workforce that doesn’t work behind a desk and needs enterprise-grade software at their fingertips.
MaintainX is committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status

• Develop various types of high-quality, engaging SEO content (short-form and long-form) that helps drive organic traffic to MaintainX.
• Collaborate with subject matter experts and internal stakeholders to gather the necessary insights and information to create content.
• Regularly author product-oriented content for middle and bottom-of-the-funnel prospects that help solve their day-to-day problems.
• Create high-quality long-form gated content that drives content leads.
• Repurpose existing content to optimize it for different audiences, channels, and platforms.
• Ensure all published content adheres to SEO best practices, MaintainX brand guidelines, channel specifications (owned, earned, and paid), and internal quality standards (accuracy, clarity, etc…).
• Identify fresh content opportunities by keeping up-to-date with industry trends, the competitive landscape, product knowledge, and internal and external feedback.
• Consistently track content performance and make necessary optimizations and adjustments as needed.