Senior Copywriter & Content Lead - Digital Agency

at  Caramel Talent

OVERVIEW:

Brand new opportunity to join as a self-sufficient and creative Senior Copywriter with a dynamic marketing team in Manchester. We are looking for an experienced copywriter who can handle projects independently, working from solid briefs and executing them to perfection. Our ideal candidate has a journalistic flair for interviewing experts to extract technical information and is equally comfortable writing both educational and sales-driven copy.
You’ll be part of a team that values initiative and quality, crafting compelling narratives across tech, industrial, and professional services industries.

REQUIREMENTS:

• At least 2-3 years of copywriting experience in a marketing agency environment.
• A solid ability to work independently—given a brief, you should be able to research, interview, and deliver without the need for close management.
• Strong interviewing skills to gather technical knowledge from clients and experts.
• Proven experience writing both educational and sales-oriented content.
• Familiarity with SEO and keyword optimisation.
• Comfortable using AI tools like ChatGPT as part of a content strategy.
• Nice-to-have Experience
• A journalistic background or experience in technical writing.
• Experience in leading content creation for marketing campaigns.
• Familiarity with creating multimedia content like webinars and podcasts.
  Salary: £35,000 - £40,000 per annum depending on experience
  Location: Manchester - Hybrid 2 days work from home

The Senior Copywriter will be responsible for:

• Writing high-quality content such as blogs, e-books, website pages, and email campaigns.
• Interviewing clients and experts to gather detailed information and create content with technical depth—online research is not enough.
• Writing educational content like blogs and e-books, as well as sales-driven copy for web pages and email campaigns.
• Collaborating with marketing strategists to understand the client’s goals and crafting content that converts.
• Applying SEO best practices to enhance content performance and visibility.
• Managing multiple projects and delivering content on time without the need for constant supervision.