Senior Counsel, Global Marketing & IP

at  McDonalds Corporation

Company Description
McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years. Joining McDonald’s means thinking big and preparing for a career that can have influence around the world.
At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.

We are enjoying the flexibility of a hybrid work model, in which employees spend part of their week connecting with co-workers in our state-of-the-art headquarters. Located in the booming West Loop of downtown Chicago, it’s set up to be a global hub that cultivates collaboration:

• Take a class at Hamburger University
• Sample future items in our Test Kitchen
• Utilize the latest technology to connect with your team around the globe

We are an equal opportunity employer committed to the diversity of our crew members, staff, operators, and suppliers. We promote an inclusive work environment that creates feel-good moments for everyone.
Job Description

We are looking for a dynamic and experienced lawyer to join our Global Marketing & Intellectual Property Practice Group. In this position, the candidate will have primary responsibility for handling a broad range of commercial transactions, including advertising and media partnerships and marketing, licensing and intellectual property agreements. This role will also include providing strategic legal advice to the Marketing teams on a wide range of commercial matters relating to the brand, including advertising campaign review. This role requires keen analytical abilities and excellent judgement, and a pragmatic approach to problem solving. Experience with digital advertising and transactions that includes working with ad tech and/or media companies in the ad tech space is preferred.

• Negotiate and draft media agreements, including customer relationship management (CRM) agreements
• Negotiate and draft sponsorship, promotion, licensing, confidentiality, music, sports, talent and advertising agency agreements
• Counsel national and global marketing teams regarding a wide array of marketing, licensing and promotion matters
• Review advertising and communications materials for compliance with applicable laws and brand requirements
• Research and advise clients regarding food regulatory matters and advertising, including FDA, USDA, FTC and international requirements
• Advise clients on supply chain and food quality systems and policies
• Advise clients regarding menu labeling and nutrition information disclosures
• Advise clients on social media issues and digital content, including disclosure requirements and endorsement guidelines
• Analyze advertising substantiation issues
• Counsel clients on trademark, copyright, trade secret and rights of publicity and privacy matters
• Counsel and advise clients on marketing to children guidelines and policies, both in the US and globally.
• Provide legal advice on complex sweepstakes and contests, including drafting rules, reviewing advertising and providing strategic advice

QUALIFICATIONS

• Position requires in-depth knowledge of advertising and intellectual property law
• JD degree and admitted to practice in the U.S.
• 8+ years of experience in-house, in private practice or with the federal government
• Outstanding communications and leadership skills with proven success in building internal and external partnerships
• Ability to communicate complex issues effectively to senior level business leaders
• Ability to be a strategic partner and trusted advisor for national and global business clients
• Ability to find practical solutions to business challenges
• Ability to participate effectively and constructively as a member of a team
• Comfortable handling a wide variety of matters, including issues in new, unchartered territory
• Strong negotiation skills
• Strong analytical and transactional skills
• Must exercise sound judgment, be able to work efficiently under time pressures and deadlines in a fast-paced, demanding environment
• Ability to influence and lead cross-functional teams
• Excellent academic credentials
  Additional Information
  McDonald’s is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald’s provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact mcdhrbenefits@us.mcd.com. Reasonable accommodations will be determined on a case-by-case basis.
  McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
  Nothing in this job posting or description should be construed as an offer or guarantee of employment

• Negotiate and draft media agreements, including customer relationship management (CRM) agreements
• Negotiate and draft sponsorship, promotion, licensing, confidentiality, music, sports, talent and advertising agency agreements
• Counsel national and global marketing teams regarding a wide array of marketing, licensing and promotion matters
• Review advertising and communications materials for compliance with applicable laws and brand requirements
• Research and advise clients regarding food regulatory matters and advertising, including FDA, USDA, FTC and international requirements
• Advise clients on supply chain and food quality systems and policies
• Advise clients regarding menu labeling and nutrition information disclosures
• Advise clients on social media issues and digital content, including disclosure requirements and endorsement guidelines
• Analyze advertising substantiation issues
• Counsel clients on trademark, copyright, trade secret and rights of publicity and privacy matters
• Counsel and advise clients on marketing to children guidelines and policies, both in the US and globally.
• Provide legal advice on complex sweepstakes and contests, including drafting rules, reviewing advertising and providing strategic advic