Senior CRM Data Analyst

at  VML

WHO WE ARE:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

SKILLS

• Posess strong Marketing Analytics experience.
• Write code in at least one programming language (e.g. SQL, Python, R, etc) to query, manipulate and explore data.
• Familiarity with website analytics and dashboarding tools like Adobe Analytics / Google Analytics, PowerBI, etc.
• Listen to clients deeply to understand the business problem first, before jumping into the technology and methods.
• Think statistically around data quality and limitations, exploratory data analysis, and linear models (nice to have).
• Work collaboratively with internal and external teams to achieve a common goal.
• Willingness and ability to pick up new tools, technologies and methods on the job.
  At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.
  VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.
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THE ROLE

You will be responsible for helping our clients—a Fortune 100 automotive manufacturer—succeed by delivering high-quality data-driven reports and initiatives that drive business impact from their CRM activities. You will also have the opportunity to work on projects in adjacent areas.
You will have the exciting opportunity to accelerate our client’s transformation efforts into becoming a data-driven, sustainable manufacturer of tomorrow. This means lots of growth opportunities in different areas, from Big Data Analytics to Electric Vehicles.
You will be managed by the Director of Customer Analytics, who will be invested in accelerating your growth and advocating for your success.

KEY RESPONSIBILITIES:

• Use experience of Marketing Analytics to bring insightful value to CRM Analytics.
• Automate the creation of existing manual reports to drive efficiencies for the client.
• Deliver deep, actionable and novel insights by drawing on different datasets.
• Present your work to clients and collaborate with them to solve their challenges.
• Collaborate with other teams to develop business recommendations based on the insights you uncover.
• Expand your skills and knowledge in coding and Big Data analytics methods aimed at addressing more complex business problems