Senior CRM Executive

at  boohoo group

THE TEAM

We’re Karen Millen. Since 1981 we’ve been a household name and trusted brand. We’re known for elevated style and our reputation for fabric, finish, quality, and detail speaks for itself. Our love for fashion revolves around long-lasting, luxurious designs that can effortlessly slip into an established wardrobe at an attainable price point.
Marketers for the boohoo group have a reputation for being disruptors. We like that. When it comes to all things brand awareness and e-commerce, we’re not afraid to be brave. Each of our teams is the voice of their own brand, so we utilise creative campaigns, social media and influencer outreach, PR & Comms, and events. On the e-commerce side of things, we drive traffic to our online stores and generate sales through affiliate marketing, paid media, CRM and SEO. Everything goes towards achieving our mission to be a global fashion e-commerce leader.

THE ROLE

Reporting into the CRM Manager, you will be responsible for creating best in class campaigns across email marketing, SMS and push notifications. We’re looking for someone who is passionate, creative and agile. Someone who thrives in a fast paced environment, a forward-thinker, team player and all round communicator, playing a pivotal part in the digital marketing team.

WHAT YOU WILL BE DOING?

• Working with the CRM Assistant to plan and execute Global BAU campaigns across email, SMS and Push Notifications, whilst always championing quality assurance and risk management.
• Manage the process of optimising trigger and loyalty communications, as well as, identifying new opportunities or capabilities across a multi-channel function.
• Creating innovative and engaging content; driving customer acquisition, retention, and reactivation. Pushing boundaries and exceeding KPIs and objectives.
• Defining segmentation through a rigorous test and learn approach, whilst growing BAU, trigger and lifecycle campaign revenues.
• Develop segmentation strategies in conjunction with our Customer Insights team to ensure campaigns are suitably targeted to maximise key email metrics such as open rate and conversion, but with a wider business approach to improve AOF and customer retention.
• Regular analysis and reporting of campaigns, providing feedback to line manager and key stakeholders by highlighting achievements, insights and lessons learnt.
• Work closely with the Loyalty & Partnerships team to deliver BAU activity, as well as working on continuous improvement and developments across communications and data.