Senior CRM Manager B2B (a)

at  Oviva

Berlin, Berlin, Germany -

Start DateExpiry DateSalaryPosted OnExperienceSkillsTelecommuteSponsor Visa
Immediate29 Nov, 2024Not Specified02 Sep, 20243 year(s) or aboveGood communication skillsNoNo
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Description:

WHY OVIVA?

To build a healthier future for all, our mission is to provide the most accessible and effective care to people living with weight-related conditions. By blending behaviour change therapy with our unique technology and an incredible team of passionate employees, we are creating affordable and accessible app-based healthcare programs to tackle conditions such as obesity and type 2 Diabetes.
We are an award-winning and largest digital health provider in Europe. We are rapidly expanding across the UK, Switzerland, Germany, France and now Poland. You will be joining an organization that has treated 500.000 patients to date and is opening a new shared service in Poland to support our global operations.
To support our growing business, we are looking for a Senior CRM Manager.

Responsibilities:

THE ROLE

As Senior CRM Manager B2B at Oviva, you will be part of the CRM team and report to the CRM Lead while working closely with our Business Development Team and our Product and Engineering Team. This is an exciting role at the interface between our Business Development Team and Product and Engineering Team. You will be responsible for implementing and improving automated processes to generate and convert B2B leads. Our CRM technology stack is based on Salesforce Marketing Cloud and Salescloud, both of which are fully integrated with our core digital products.

KEY RESPONSIBILITIES

  • Plan and implement projects to automate B2B journeys (for physicians) through Salesforce Marketing Cloud in collaboration and coordination with other teams.
  • Create and manage automations that use multiple data sources for campaigns
  • Integrate data from B2B sales and marketing campaigns into customer records
  • Create reports and dashboards to monitor and analyze the effectiveness of campaigns and automations.
  • Work with our product and development team to improve the setup and data quality of our CRM to meet business needs
  • Stay up to date on the features of the Salesforce Marketing Cloud platform and communicate any new features or changes to the organization.


REQUIREMENT SUMMARY

Min:3.0Max:5.0 year(s)

Marketing/Advertising/Sales

Marketing / Advertising / MR / PR

Sales

Graduate

Proficient

1

Berlin, Germany