Senior CRM Manager

at  Paired

WHO WE ARE

Paired is the #1 app to help couples stay in love.
We’re dedicated to transforming how couples connect and thrive together. We understand that the journey of love evolves beyond the initial spark, and we’re here to help partners deepen their bond and navigate relationship challenges with ease.
Our mission is simple but important: to help couples stay in love. Through our award-winning app, we provide couples with expert-backed questions, fun games, and engaging quizzes designed to enhance communication, manage conflicts, and strengthen intimacy. With Paired, couples can explore new aspects of their relationship in a safe and enjoyable environment, all while building essential skills for a thriving partnership.

REQUIREMENTS

• Experience leading CRM strategies and delivering customer journeys across email, in-app message and push for a subscription product
• Ability to define CRM strategy and metrics to ensure continual improvement
• Proficient in defining and building user segments to reach users at the right time in the right channel
• Highly skilled in identifying drivers of retention, engagement and customer revenue, and designing CRM programs to increase these actions from users
• Broad experience in product marketing and campaign planning — able to independently deliver CRM marketing programs
• Expert in building, analysing and optimising CRM flows and campaigns in marketing automation platforms (Braze, Emarsys, Iterable or similar)
• Data-driven mindset, can report on lifecycle marketing performance and identify opportunities for improvement
• Proven experience designing, implementing and analysing multivariate tests to improve performance across the user lifecycle
• Ability to use data and user research to understand user motivations, personas and blockers and apply them to improve key metrics
• Strong copywriting skills and creative judgement in English, to ensure CRM output is effective and on-brand

ABOUT THE ROLE

We’re looking for an exceptional Senior CRM Manager to take our lifecycle marketing to the next level.
This is a great opportunity to have an immediate impact in a growing startup and deliver outstanding CRM strategies and customer journeys to increase user engagement, retention and revenue.

WHAT YOUR ROLE ENCOMPASSES

• Define CRM strategies and metrics to activate, retain and grow our premium user base
• Plan, build and optimise high-performing CRM programs across email, push and in-app message, including audience definition, campaign build, launch, analysis and ongoing improvement
• Continually improve users’ experience and key metrics through experimentation underpinned by user data and research
• Evaluate and report on CRM performance, identify hypotheses and new flows to improve key metrics
• Work closely with colleagues from Brand Marketing, Content, Product and Design, to deliver product marketing campaigns and lifecycle programs
• Deliver consistent and innovative customer experiences across our channels and locales