Senior CRM Manager / Team Lead

at  AUTODOC

WHERE YOUR EXPERTISE IS NEEDED

AUTODOC is a technology company with a leading e-commerce platform for vehicle parts and accessories in Europe. Founded in 2008 in Berlin, we are now 5,000 people from 68 nationalities, collaborating to make mobility easy and sustainable. By placing technology at the core of everything we do, we manage to serve customers in 27 European countries in 23 languages. Curious minds, adventurous experts and tech-savvy professionals - one team, one billion euros revenue. Catch the ride!

REQUIREMENTS:

• Proven track record with over 5 years of experience in CRM marketing across various channels, including Email, Web, App pushes, and in-apps

• Create and implement effective omnichannel CRM marketing strategies (email, app push, in-app, notification center) with an audience of millions users, aligned with overall marketing goals.
• Constant work with segmentation, track segments, their dynamics and increase CLV
• Constant hypothesis generation, AB tests, evaluation and scaling
• Analyze CRM marketing performance metrics to make informed decisions and optimize campaigns.
• Effectively coordinate with multiple teams, utilizing project management skills to keep CRM campaigns on track.
• Apply audience segmentation techniques to tailor CRM campaigns for diverse customer segments.
• Lead and manage up to 2 CRM marketers, including task assignment, goal setting, feedback provision, and ensuring team targets are met.