Senior CRM Marketing Manager

at  Emma The Sleep Company

READY TO LEAD, DISRUPT AND REINVENT THE SLEEP INDUSTRY?

We are Emma – The Sleep Company. Created in 2013, we are now the world’s largest D2C sleep brand, available in over 30 countries and recommended by many consumer associations in EMEA, APAC, and the Americas. We’re pushing the boundaries of technology to transform the world of sleep and we want your help to pull it off.
We’re a highly ambitious, hard-working team that pushes you to produce your best work yet. We focus on how we approach problems, we chase growth, and set ambitious goals. Want your ideas to have an impact and your career to grow? Then Emma is the right place for you.

• Be part of the CRM team and be responsible for the strategic and analytical evaluation and optimization of our Customer Lifecycle Management
• Generate insights by developing a deep understanding of our CRM marketing channels, customer journey touchpoints and key markets, thus helping us understand how to improve our marketing efficiency based on CLA contribution
• Contribute to Design and management of CRM programs; and pursue your own ideas for expanding CRM marketing activities across our markets and channels
• Run and evaluate A/B-tests to constantly improve our marketing performance Analyze the impact of our marketing activities and derive actions and recommendations from data
• Kick-start and manage cross-team projects, including stakeholders from different customer-facing roles, working closely together with the marketing and country teams to successfully implement new strategies and identify opportunities for further growth