Senior CRM Officer

at  University of Hertfordshire

Post Title: Senior CRM Officer
SBU/Department: Marketing and Communications, Student MCM
FTE: 1.0 fte (working 37 hours per week)
Duration of Contract: Permanent
Salary: UH7 £37,999pa to £41,421pa with potential to progress to £45,163pa by annual increments on achieving designated skills and experience.
Annual Leave: 30 days plus standard public holidays and an additional 4 days including the closure of our office between Christmas and New Year
Location: MacLaurin Building, Hatfield, with the option of hybrid working
We’re looking for a talented and proactive candidate who can play a key role in driving forward our ambitious plans in CRM and marketing automation. The Senior CRM Officer will support the wider Marketing and Communications team to build, optimise and deliver journeys and communications to a variety of audiences including prospective students, staff and alumni.

SKILLS AND EXPERIENCE REQUIRED

The Senior CRM Officer is expected to have experience in using CRM software, including journey building, segment building, training, troubleshooting, and reporting, the postholder should have proven analytical and problem-solving capabilities ensuring they can effectively address and resolve any challenges that arise.
With excellent IT and digital marketing skills, the postholder should be adept at managing lead generation and conversion activities, particularly through email marketing. They should have a strong background in data cleansing and database management, ensuring the highest standards of data quality and integrity.
Additionally, the Senior CRM Officer should ideally have experience with Salesforce Marketing Cloud, leveraging this platform to optimise customer engagement and drive successful marketing campaigns.

QUALIFICATIONS REQUIRED

The postholder should be education to a minimum degree level or equivalent, or have a substantial level of appropriate experience. Holding a professional CRM system related qualification would be advantageous.
Please view the job description and person specification for a full list of the duties and essential criteria. Please attach a personal statement showing clearly how your skills and experience match the Person Specification.
We regret that we are unable to offer UKVI sponsorship for this post; applicants will either hold UK Right to Work, or demonstrate access to UK Right to Work, before an offer is made.
Contact Details/Informal Enquiries: Laura Arenas – Assistant Director (Admissions and Marketing), l.arenas@herts.ac.uk
Closing Date: 21 November 2024
Interview Date: TBC
Reference Number: 062415
Date advert placed: 07 November 2024
Our vision is to transform lives: UH is committed to Equality, Diversity and Inclusion and building a diverse community. We welcome applications from suitably qualified and eligible candidates regardless of their protected characteristics and recognise there are different ways applicants may achieve the criteria in this document. We offer a range of employee benefits including generous annual leave, flexible location opportunities within the UK, discounted Sports Village memberships and free Active Staff sessions, personal and professional development and family-friendly policies. #GoHerts

The Senior CRM Officer will be responsible for designing, building, and optimising customer journeys based on briefs. This includes segmentation and audience building, as well as creating trigger journeys and single emails to enhance customer engagement. And a significant part of this role involves maintaining the highest standards of data quality and integrity through diligent data cleansing.
The Senior CRM Officer will provide valuable advice to teams across Marketing and Communications on optimising their activities to improve audience engagement. They will collaborate closely with their line manager to develop, monitor, and benchmark CRM KPIs, supporting the user community in achieving these targets.
Additionally, the postholder will assist the user community with event setups using the appropriate systems and support system integration where necessary. They will also be responsible for developing and maintaining a repository of training materials and coordinating ongoing training sessions for the user community.
The role extends to supporting various CRM projects aimed at student recruitment goals. The postholder will stay updated on the latest techniques available to support CRM initiatives and work with the Salesforce community to share best practices.
Ensuring standardisation and brand consistency across all communications is a key aspect of this role. The Senior CRM
Officer will keep abreast of GDPR legislation and University data protection policies to ensure compliance within the CRM team and the community of super users.