Senior CRM Specialist (Tech)

at  Taxfix

OUR STORY:

Every year millions of people are either filing their taxes in fear or giving up on their tax refund altogether. We’re working on fixing that. Our intuitive app enables anyone, regardless of education or background, to file their taxes with newfound confidence.
Spread across Germany, Spain, and the UK, the team at Taxfix Group with its brands Taxfix, Steuerbot, and TaxScouts, is a compassionate group of solution-finders. We speak our minds openly, and with over 400 professionals, including tax experts, developers, and IT security experts, we’re rich in ideas and voices. The group has facilitated more than 3.5 billion euros in tax refunds for its customers since its founding in 2016

• Lead the technical management of the CRM system, including troubleshooting bugs, fixing complex errors, and improving CRM infrastructure.
• Develop and maintain dynamic email and in-app messaging templates, with a focus on reducing lead times and improving mobile optimization.
• Lead the strategy and execution of lifecycle expansion and optimization, taking ownership of CRM initiatives that drive customer engagement and retention.
• Collaborate with cross-functional teams to identify opportunities for improvement, ensuring that you are in the driver’s seat for strategic decisions.
• Provide training and support for new and existing users on CRM system functionality to ensure optimal usage.
• Proactively identify opportunities for CRM improvements, leading end-to-end projects and collaborating with data teams on advanced segmentation.
• Enhance customer segmentation and targeting capabilities by leveraging data-driven insights and improving reporting frameworks.
• Drive A/B testing to better understand user behavior, and communicate actionable insights with key stakeholders.