Hybrid
Agency :
Havas Play
Job Description Summary :
: Agency of the Year - Sports Business Awards 2022
: Campaign Best Places to Work 2022 & 2023
This is Havas Play. We help brands play meaningfully in culture, creating branded entertainment and experiences that people want to spend time with.
In the spaces and places that really matter to them, like music, sport, gaming, TV, film and fashion.
We live it, breathe it and believe in the power of culture to drive brand and business growth.
We work with some of the most well-known brands and rights holders across sport and entertainment, including: Arsenal, Adobe, BBC, Bethesda, Aston Martin F1, Commonwealth Games England, EE (BAFTA, Team Excel & Wembley), Jaguar Land Rover (Rugby World Cup 21/23), JBL, Montirex, Magic: The Gathering, Major League Baseball, The FA and World Rugby.
Our services and capabilities are delivered by an in-house team, with expertise covering include: sponsorship identification, management and activation; social media 360 services, live & digital experience; influencer & creator marketing; media partnerships and branded content & production, enabling us to create and deliver truly 360, integrated campaigns whatever the brief.
Our work has been recognised at some of the most highly regarded awards shows in our industry, including: The Football Business Awards, Creative Circle, The Sports Business Awards and The Campaign Experience Awards.
Job Description :
Havas Play are looking for a Senior Culture Director to join the team on a Fixed Term Contract until the end of July 2025
Role Summary
As the Senior Culture Director on the Activation Team at Havas Play, you’ll play a key role in the Talent, Creator, and Influencer team. You will also drive the growth of opportunities for the team both internally and externally.
The Senior Culture Director is tasked with creating and executing talent, creator, and influencer marketing strategies for a diverse roster of clients, as well as exploring new business opportunities. This senior role involves close collaboration with creative, strategy, and account management teams to bring brand stories to life through impactful partnerships with talent, influencers, creators, and communities.
Purpose of Role
This unique role within the Talent, Creator, and Influencer Marketing team involves working closely with strategy, creative, and social teams, as well as the wider HKX agencies. You will manage a diverse client roster and proactively seek growth opportunities both within HKX and externally. Your responsibilities include fostering innovative collaborations with influential artists, talent, influencers, creators, subcultures, and communities, and playing a key role in expanding the Talent, Influencer, and Creator offering.
Key Responsibilities

Senior Leadership:

• Develop and execute strategic and creative talent, creator, and influencer programs for clients’ brands and brand portfolios, providing trusted guidance.
• Plan, create, and deliver top-tier talent, creator, and influencer programs across the client base.
• Share extensive knowledge of the sports and culture landscape, including networks, trends, insights, and social media.
• Demonstrate expertise in cultural territories relevant to Havas Play clients (e.g., sports, music, gaming, film) and leverage networks within these areas to facilitate relevant collaborations.
• Collaborate with senior Activation team members to ensure an efficient and profitable function with a unified team mentality.
• Offer senior counsel to clients and internal teams, addressing challenges with informed insights and delivering exceptional work.
• Maintain a robust network of contacts to enhance client work and agency offerings.
• Identify partnership opportunities with key opinion leaders and influential figures in culture, spanning sports, fashion, art, gaming, and music.
• Act as a strategic connector and brand guardian, understanding and engaging with various subcultures, communities, and partners.
• Elevate your external profile as an industry leader in talent, creator, influencer, and culture marketing.

New Business:

• Lead, deliver, and win full pitches, collaborating effectively with Strategy & Creative Teams to build strong relationships with prospective clients.
• Engage confidently with clients, identifying potential growth areas and driving new revenue by spotting and developing new Talent, Influencer, and Creator opportunities.
• Explore internal and external opportunities to cross-sell other Havas Play capabilities (e.g., Social, Partnerships, PR, Production) and promote other Havas agency specialisms.
• Actively create new business opportunities and promote Havas Play through networking and consistent outreach.
• Utilise the Meaningful Brands in Culture proprietary tool, methodology, and proposition to identify opportunities with prospective clients.
• Connect with peers in HVL and Havas Network agencies to drive cross-agency new business opportunities and participate in co-pitches.

Business:

• Contribute proactively to the agency’s vision and business plans as a senior management team member.
• Be responsible and accountable for your client growth plan, ensuring targets are met (stretch and new income).
• Provide accurate and timely reporting and forecasting to the CEO, CFO, and other relevant parties.
• Work closely with account leads to ensure day-to-day financial management processes are completed according to agency procedures.
• Contribute to the profitability of the Talent, Creator, and Influencer marketing team and the overall agency.

People/Leadership:

• Exhibit exceptional leadership skills: selfless, self-aware, inspirational, and act as a role model and mentor.
• Inspire, nurture, guide, motivate, and manage the core and extended team members to ensure peak performance and career growth.
• Ensure appropriate teams, resource levels, and skills are aligned with each client.
• Maintain clear communication within the team, both upwards and downwards.
• Develop the team through a clear talent and training plan, supporting professional growth and departmental objectives.
• Be visible and approachable to all team members within the agency.

People Management

• Direct management of specific direct reports

Financial/ Time Management
Responsible for the growth and profitability of your account(s) and all related budgets and financial management

LI-AC2

Contract Type :
Temporary
Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job

Please refer the Job description for details