Senior Customer Engagement Marketing

at  Toyota Motor Europe

In a nutshell:
Lead the CEM transformation project to drive personalized customer engagement, optimize marketing strategies, and collaborate with cross-functional teams to enhance customer experience and reduce acquisition costs.
Company Information:
TOYOTA is one of the world’s largest automobile manufacturers and a leading global corporation. Founded in 1937. Toyota now sells vehicles in 170 countries and employs over 350.000 people. Based in Brussels, Belgium, and staffed by 2.700 people and more than 60 nationalities, Toyota Motor Europe (TME) handles the wholesale marketing of Toyota and Lexus vehicles, parts & accessories, and manages Toyota’s European R&D, manufacturing, and engineering operations.
We are excited to be transforming into a mobility company focusing on bringing even more happiness to our customers through various mobility solutions.
Your team and your responsibilities:

TEAM DESCRIPTION

Customer Engagement Marketing (CEM) is a strategic priority within the company responsible for personalised two-way customer communication across all channels based on defined customer journey blueprint with the purpose to increase customer engagement, conversion and optimise customer acquisition costs. We are working with Centre of Excellence pilot markets and range of internal stakeholders to prioritise and deliver data and systems foundation, measurement framework and prioritised journeys.

• Lead CEM transformation project: Drive CEM vision and roadmap and effectively manage CEM transformation activities
• CEM Journeys: Create new and optimise existing CEM journeys to improve customer experience across multiple channels
• Stakeholder engagement: Collaborate with cross-functional teams and build strong relationships with our markets, understanding their challenges while promoting central vision
• Project management: Oversee the planning, execution and monitoring of CEM projects, ensuring they align with strategic goals
• Strategic Communication: Serve as the key point of contact between central teams and NMSCs, translating business goals into actionable plans and clear communication
• Data and Tools Optimization: Support the integration of current and future tools (e.g., Salesforce Marketing Cloud, CDP) to enhance personalization and marketing effectiveness
• Cost Efficiency: Assist in identifying areas for cost reduction, maximizing the benefits of marketing activities
• Leadership: Act as a mentor and leader within the team, providing guidance and insights to other team members
• Develop and track KPIs to measure the success of CEM activities
• Lead the development and implementation of data analytics and visualisation solutions to provide actionable insights for key stakeholders
• Implement required governance for involved agencies and divisions for activities currently in progress
• Ensure One Toyota: Toyota Financial Service (TFS), Toyota Insurance Services (TIS), KINTO and Lexus involvement in journeys definitions and development

Your Profile:

• Bachelor’s or Master’s degree in marketing, Business, or related field
• 5+ years of experience in customer engagement marketing and/or marketing automation
• Proven experience in managing change and working in international environment
• Strong understanding of automotive business but also customer engagement trends outside of the industry
• Leadership & Influence: Strong leadership skills, with the ability to inspire and guide teams across different markets
• Stakeholder Management: Excellent relationship-building skills with a proven track record of managing complex, cross-functional relationships
• Change Management Expertise: Experience in driving transformation, especially in complex multi-market environments
• Marketing Automation Knowledge: Familiarity with tools like Salesforce Marketing Cloud (SFMC) is highly desirable
• Analytical Thinking: Ability to analyse data and identify trends to drive more efficient and effective marketing strategies
• Communication: Outstanding written and verbal communication skills, with the ability to tailor messages for different audiences

We offer:
We offer a dynamic multicultural work environment with broad opportunities to learn every day and exciting career pathways that help you explore different disciplines or areas of expertise.

Your benefits:

• Competitive salary package based on your experience, including a bonus plan depending on individual and/or company results;
• Flexible reward plan that will allow you to personalise part of your reward plan and balance it in line with your priorities by opting for extra insurance, more mobility options (bike lease), extra holidays and more;
• Meal and eco vouchers;
• Company car and energy card;
• Insurance package (medical, life, disability, pension);
• Extra paid holidays (Toyota days, seniority days…) above the legal holidays. More can be added through our flexible reward package;
• Flexible working hours and hybrid working (homeworking, 20 days from abroad);
• Interesting car lease formulas and discount when buying a Toyota or Lexus;
• Various company discounts – Exceptional terms and prices on products and services from your favourite brands and retailers;
• Company restaurant – Warm dishes, salads and desserts daily, including Japanese and traditional Belgian specialties, as well as a vegan/vegetarian option;
• Sport facilities – Tennis, squash, volleyball, football and softball pitches are available at various Toyota sites;
• Team building activities and other personnel related events;
• Programs to support your physical and social well-being.

A truly diverse, equitable and inclusive workplace:
At Toyota Motor Europe, we are committed to providing equal employment opportunity to all. All our recruitment decisions are based on the individual and their qualifications along with the job requirements. The selection process is without regard to nationality, sexual orientation, gender identity or expression, age, religion, ethnicity, disability or other personal characteristics. We do not tolerate harassment or discrimination as our individual experiences and overall diversity is our key strength. Together we have the power to make a positive change and go beyond the ordinary.
If you need any specific consideration for the interview process due to disability or any other reason, please let the recruiter know.