Senior Customer Lifecycle Marketing Manager - International

at  Samsara

WHO WE ARE

Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations at scale.
Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, Equipment Monitoring, and Site Visibility. As part of a recently public company, you’ll have the autonomy and support to make an impact as we build for the long term.

FLEXIBLE WORKING

At Samsara, we embrace a flexible working model that caters to the diverse needs of our teams. Our offices are open for those who prefer to work in-person and we also support remote work where it aligns with our operational requirements. For certain positions, being close to one of our offices or within a specific geographic area is important to facilitate collaboration, access to resources, or alignment with our service regions. In these cases, the job description will clearly indicate any working location requirements. Our goal is to ensure that all members of our team can contribute effectively, whether they are working on-site, in a hybrid model, or fully remotely. All offers of employment are contingent upon an individual’s ability to secure and maintain the legal right to work at the company and in the specified work location, if applicable.

ABOUT THE ROLE:

We are seeking a highly motivated, results-driven and organized Customer Lifecycle Marketing Manager to take our customer lifecycle program international and co-create and drive region-specific campaigns. This is a highly collaborative role that is part of our wider cross-functional Customer Lifecycle team. This person would be responsible for a program that is mission-critical to Samsara’s long-term growth targeting and engaging our frontiers market.

IN THIS ROLE, YOU WILL:

• Run a customer lifecycle program with operational excellence: Collaborate with Customer Outcomes and Marketing Operations to design and implement lifecycle marketing campaigns customized for each international region, while ensuring alignment with global standards. Develop scalable processes to efficiently launch and manage lifecycle campaigns as we expand into new markets.
• Optimize current lifecycle journeys through experimentation and data: Work closely with Regional Marketing Teams and Localization to adapt content and messaging for each market, ensuring cultural relevance and resonance. Identify strategic opportunities to optimize lifecycle touchpoints and improve customer engagement, driving greater effectiveness across regional customer journeys.
• Measure campaign and program effectiveness: Partner with Marketing Operations and Analytics to establish best-in-class reporting that delivers real-time insights into regional journeys. Use this data to continuously optimize performance and enhance the effectiveness of lifecycle campaigns across all regions.
• Develop lifecycle campaign roadmap and pioneer new journeys based on company need: Leverage in-depth regional customer insights and collaborate with stakeholders across the business to align campaigns with key objectives, driving exceptional customer experiences and value globally. Stay informed on regional market trends, customer behaviors, and regulatory requirements (e.g., GDPR, CAN-SPAM) to ensure compliance and relevance in every market.
• Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices

MINIMUM REQUIREMENTS FOR THE ROLE:

• 5+ years of experience in lifecycle marketing, customer marketing, and/or digital customer programs in a global B2B SaaS environment.
• Strong understanding of market segmentation, customer journey mapping, and campaign automation.
• History of successfully launching end-to-end lifecycle programs and experience investing in the right levers to drive outsized results.
• Outstanding project management and organizational skills with an ability to prioritize effectively amidst many moving pieces and complete tasks with high quality and on deadline; often viewed as a strategic “operator” by peers and management.
• Deploys curiosity at every opportunity to become an expert on the customer – understanding their behaviors, motivations, blockers, and goals and weaves this into decision-making and execution.
• Excellent copywriting and creative skill sets, with the ability to deliver strong ’no fluff’ content.
• Outstanding business judgment and a deep love for data-based decision-making & experimentation.
• Strong written and verbal communication.
• Cross-functional collaborator with strong listening skills rooted in empathy to develop authentic relationships.