Senior Customer Marketing Manager

at  The Moorings

Sunsail and The Moorings are 2 incredible brands offering customer’s unique holiday experiences out on the water. From independent sailing holidays to fully catered crewed and power yacht charter we offer our customers a 5* service. Operating across the globe, we’re passionate about being the very best and pride ourselves on the providing unforgettable holiday’s that truly last a lifetime. With over 50 years’ experience, we are the industry leaders in yacht charter.
The secret to our success within the yacht industry lies in our exceptional teams, we’re united by the same mission: to have fun while creating extraordinary experiences on the water.
We are proud to be part of the Travelopia group. The world’s largest collection of specialist travel brands, Travelopia is at the forefront of global travel for those wanting something distinctive and adventurous.
We are seeking an accomplished Senior Customer Marketing Manager to lead our repeat booking strategy and planning globally. This role will report directly to the Vice President of Marketing.

Develop effective repeat booking strategies to increase customer lifetime value.

• Apply data-driven insights to find opportunities for growing repeat bookings, particularly by understanding customer preferences and behaviour. This includes using segmentation and personalization techniques to deliver tailored and timely communication that resonates with different customer segments.
• Enhance automations and workflow usage in customer communications, defining the use of triggered and automated email activities with personalised content as well as segmented and broadcast email activity, combining this with direct-mail to maximise reach and impact.
• Craft the content to deploy a combination of rich lifestyle content; product content and discount tactics to drive repeat bookings as well as build brand quality perceptions