Senior Customer Marketing Specialist

at  Medtronic

At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.

REQUIRED KNOWLEDGE AND EXPERIENCE:

• Bachelor’s degree in marketing or digital marketing
• 3+ years of experience in digital marketing.
• Solid understanding of digital marketing channels
• Familiar with developing high-quality, multichannel or omnichannel marketing plans, campaigns, and assets, in collaboration with approved creative agencies
• Comfortable with data analysis and reporting
• Strong communication, presentation, and interpersonal skills
• Excellent spoken and written English
  Experience in customer or channel marketing is a preferred.

PHYSICAL JOB REQUIREMENTS

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.

• External Engagement: Enable local WPO channel owners by creating and executing marketing campaigns and assets to maximize adoption, loyalty, and value for each channel. This includes maintaining an engagement calendar to capture EMEA and country-specific activities, plans, and OKRs.
• Internal Engagement and Readiness: Drive internal awareness and enthusiasm for WPO, leveraging all available internal channels/platforms (e.g., Yammer, MSC/T&E/Breakfast calls). Support countries in preparing for their internal launch efforts.
• Content Calendar Leadership: Plan and manage the WPO content calendar to support the broader Diabetes and HCP marketing strategies, while addressing the needs of internal stakeholders (e.g., service leads).
• Partnership with Omnichannel Lead: Collaborate with the EMEA Omnichannel Lead to create content not only for WPO but also for key channels such as LinkedIn. Use a “big rock” content strategy, creating a single, impactful piece of content that provides value to the HCP audience and serves as the foundation for other content across the omnichannel strategy.
• Platform Analytics: Analyze user behavior and platform usage (e.g., Google Analytics, user feedback/research, LinkedIn analytics). Develop action plans to address performance or engagement issues based on insights.