(Senior) Data Analyst - FREIHEIT+ (f/m/d)

at  Zeal Network

ZEAL Network SE is a dynamic, international group of companies that has been creating exciting and innovative lottery experiences for over 20 years. As Germany’s largest provider of online lotteries through our brands LOTTO24 and Tipp24, and a trusted partner of Spain’s ONCE, the second-largest national lottery, we’re shaping the future of the lottery industry. We are passionate about driving innovation, as demonstrated by our newest brands, Freiheit+ and Traumhausverlosung, which bring fresh and exciting dreams to life. Additionally, through ZEAL Ventures, we invest in inspiring e-commerce start-ups like Omaze and DAYMADE, fueling fresh ideas and opportunities.
Our team of 250+ professionals from diverse backgrounds is united by a visionary mindset, a passion for collaboration, and a commitment to inspire dreams. At ZEAL, we empower our people to think ambitiously and work together toward a shared purpose: helping people imagine and achieve their aspirations.
freiheit+ is a corporate start-up in Hamburg and part of the listed ZEAL Network SE. We are building a social lottery that provides extra freedom. 20% of our sales go directly to the license holder BildungsChancen gGmbH. This supports initiatives such as SOS Kinderdörfer worldwide, the German Children and Youth Foundation and the Stifterverband. As a young in-house start-up team, we at freiheit+ work in an agile manner and are open to innovation.

• Empower the freiheit+ team to leverage dashboards and self-service analytics tools for data-driven decisions across all business functions.
• Consult with teams (product, marketing) on AB testing, covering design, analysis, and recommendations.
• Oversee the tracking concept and implementation of new data tools on the webshop.
• Conduct performance analyses and develop automated reports on marketing, churn, chargebacks, and new features.
• Create and automate dashboards and reports in Tableau/Shiny.
• Support the implementation of marketing analytics tools, including attribution modeling.
• Analyze opportunities for up-sell and cross-sell within ZEAL’s product offerings.
• Collaborate with Performance Marketing, Product, CRM, and Brand teams to prioritize data tasks in agile sprints.
• Drive new test ideas and customer insights to optimize marketing and webshop performance (conversions, purchases, retention).
• Define KPIs to measure performance across marketing, product, and webshop.
• Partner with business owners and Finance to improve forecasting and business modeling through data-driven collaboration.
• Interface with ZEAL’s data function and warehouse teams to ensure smooth data integration.
• Build data queries for BI systems and experiment with AI tools for data analysis.