Senior Data Analyst

at  ITV Jobs

Skills you’ll need (minimum criteria)

• Solid experience of working in data or analytics, preferably with extensive media and digital exposure
• Proven track record of using data to drive direct to consumer relationships and business value
• Able to understand and challenge assumptions and biases in analytical output, methodologies, models, data sets and recommendations
• Experience working with Google Analytics, GCP, Tableau, Databricks and AWS or equivalents. SQL knowledge is a plus.
• Extensive experience analysing large datasets and running A/B tests
• Knowledge of digital data tracking technologies
• Demonstrate clear understanding of analytical techniques and experimentation methodologies
• Working knowledge of ML and its application to drive business valu

THE ROLE

The ultimate purpose of this role and the team is to drive business growth - enabling stakeholders to make more effective decisions which drive greater business value.
As the Data Analyst for ITV’s new digital label Zoo 55, you will be working closely with VP, Data & Insights, Zoo 55 alongside the broader Zoo 55 team to analyse first-party & market data, drive the insights and inform innovation plans for this new and rapidly-growing business. Your work will inform our YouTube, Meta and Snap strategies, shape our content strategy & performance management across FAST and gaming, and enhance the creative process.
Key deliverables in the first year will include regular reporting on all our digital platforms, including FAST, building dashboards and sharing insights with a range of stakeholders in a timely manner. You will also keep a close eye on competitor activity and trends, reporting back to the business and highlighting commercial and creative opportunities.

GENERAL RESPONSIBILITIES

• Provide insights and data to support decision-making across Zoo 55’s digital lines of business (YouTube, FAST/AVOD, Gaming) working in close collaboration with our Insights, Strategy & Commercial teams
• Report regularly on the performance of content on digital platforms and FAST channels. Build & maintain dashboards and reporting packs for our proprietary data, informing the early strategic direction of this new business.
• Forecast business performance, involvement in target setting in partnership with Finance & Operations teams
• Use data to derive insights on viewer trends, content preferences, market developments. Oversee A/B testing on content performance & optimisation
• Clearly communicate about data and insights to both technical and non-technical audiences
• Work with stakeholders across the business to identify and scope both future commercial opportunities and areas for creative development
• Perform competitor/market analysis and other desk research

Skills you’ll need (minimum criteria)

• Solid experience of working in data or analytics, preferably with extensive media and digital exposure
• Proven track record of using data to drive direct to consumer relationships and business value
• Able to understand and challenge assumptions and biases in analytical output, methodologies, models, data sets and recommendations
• Experience working with Google Analytics, GCP, Tableau, Databricks and AWS or equivalents. SQL knowledge is a plus.
• Extensive experience analysing large datasets and running A/B tests
• Knowledge of digital data tracking technologies
• Demonstrate clear understanding of analytical techniques and experimentation methodologies
• Working knowledge of ML and its application to drive business value

Other things we’re looking for (key criteria)

• Solid communication skills with the ability to articulate narratives with data
• Keen problem solver who is able to demonstrate critical thinking
• Excellent attention to detail and proactive in preventing errors
• Deep understanding of analytical techniques and experimentation methodologies
• Ability to identify and articulate insights from data sets. Can communicate data-backed findings in an accessible way to stakeholders across the business.
• A passion for TV programmes and an interest in the wider media landscape