Senior Data Analyst

at  Publicis Groupe

ABOUT PUBLICIS GROUPE

Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world’s third largest communications group in the world. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis Sapient, and Health & Wellbeing with Publicis Health.
Since 2014 and the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity and technology. We have continued on that journey with the 2019 acquisition of Epsilon to further scale our data led offering and provide true momentum to our clients own transformation.
This model, with a country led approach, is called the “Power of One” and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation.
It breaks down the silos between Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health making them work seamlessly and efficiently to help clients transform marketing and business at scale.
Never has our vision and drive for Power of One been as demonstrable as in the role of the Global and Regional Client lead. The Publicis Groupe is a brand led organisation powered by data driven global Practices and has our clients at the absolute core of our business. The role of a RCL is essential for driving growth, for understanding and leading our clients own transformation through delivering the true scale our agencies capabilities. A RCL sets the vision, builds a culture of collaboration and curates a team of experts from our whole Groupe to deliver on that promise. They are true leaders with responsibility for revenue, profitability and leading the relationship with our clients. We could not be more committed to delivering excellence and we articulate our approach to that as the following;
Clients Come First; The entire Publicis Groupe transformation was designed to put clients at the center of all we do. Their needs and objectives drive the solutions we provide in order to help them win and grow.
We are Seamless; We have created the powerful role of the Regional Client Leader. One person who acts as one point of access and one point of accountability to tap an 80,000-deep pool of talent - free from silos, legacy, and convention.
We are Frictionless; We have unified P&Ls and removed all operational barriers that enable true collaboration.
We are Modular; The core benefit of our new organization is not only in the depth and range of capability but, more importantly, in our ability to configure situationally; the ability to configure around individual client needs and an open architecture to plug & play world class partners when needed. Modularity is critical as it enables a future proof way for this organization support innovation now and keep pace the changes that show no sign of stopping.
We are United; By fusing together our creative, intelligence, and technology expertise, we are able to provide clients with transformative ideas and consumer experiences, unlike any other agency or holding company in the marketplace.
Job Description

The Senior Data Analyst will play a critical role in providing data-driven insights and strategic recommendations to our FMCG client. This position requires a deep understanding of data analytics, consumer behaviour, and the FMCG industry in the regional landscape. The ideal candidate will have extensive experience in data analysis, advanced statistical techniques, and data visualization, along with strong communication skills to effectively convey insights to our internal and external stakeholders.

• Regional Data Acquisition overview with other key metrics
• Regional Market View - Interpreting data from paid and owned channels
• Oversee gathering overall data from 13 markets
• Collaborate with capability adoption leads to analyze, translate and formulate the data to arrive at clear insights & plan the next steps
• Expand data & insights into other key digital/social channels – Social listening, Website, CRM

OTHER DESIRED QUALIFICATIONS

• Data-driven analytical approach to marketing and problem solving combined with strategic business focus and vision.
• Experience in handling CDP and large-scale enterprise data
• Experience working with FMCG brands and understanding of consumer behavior in the FMCG sector.
• Experience working with many markets / international client experiences is a plus!
  Additional Information

Qualifications

• Bachelor’s degree in Data Science, Data Analytics, Statistics, Computer Science, Mathematics or a related field.
• 5+ years of experience in data analysis, preferably in an agency environment or FMCG industry.
• Proficiency in data analysis tools and software such as advanced Excel, SQL, and R/ Python.
• Extensive experience with data visualization tools such as Tableau, Power BI, or similar.
• Excellent analytical and problem-solving skills with a keen attention to detail.
• Strong communication, data storytelling and presentation skills, with the ability to convey complex data insights to non-technical stakeholders.
• Ability to manage multiple priorities in a fast-paced environment, maintaining timelines and solid delivery plans.
• Understanding of predictive modelling and machine learning techniques is a plus

DAY TO DAY RESPONSIBILITIES INCLUDE;

• Instituting and adapting global & regional frameworks across project / and lifecycles, including measurement plans, primary and secondary research, and performance reporting
• Gather insight through regular market check-ins and collaborate with regional clients on strategic conversations to drive growth.
• Develop and maintain comprehensive dashboards and reports to visualize key metrics and performance indicators.
• Collaborate with cross-functional teams, including Account and Tech Adoption, Media Adoption, CRM adoption teams to implement campaign blueprints / use cases and to understand data needs and deliver actionable insights.
• Work closely with the Senior Analytics Lead to drive personalisation strategy performance across the region and communicate actionable insights. Clean, and preprocess large datasets to ensure data quality and accuracy of the results.
• Build market maturity maps by working cross-functionally with the key stakeholders and propose any potential needs to help accelerate those markets
• Stay up-to-date with industry trends, tools, and technologies to continuously enhance analytical capabilities.

Qualifications

• Bachelor’s degree in Data Science, Data Analytics, Statistics, Computer Science, Mathematics or a related field.
• 5+ years of experience in data analysis, preferably in an agency environment or FMCG industry.
• Proficiency in data analysis tools and software such as advanced Excel, SQL, and R/ Python.
• Extensive experience with data visualization tools such as Tableau, Power BI, or similar.
• Excellent analytical and problem-solving skills with a keen attention to detail.
• Strong communication, data storytelling and presentation skills, with the ability to convey complex data insights to non-technical stakeholders.
• Ability to manage multiple priorities in a fast-paced environment, maintaining timelines and solid delivery plans.
• Understanding of predictive modelling and machine learning techniques is a plus.

The Senior Data Analyst will play a critical role in providing data-driven insights and strategic recommendations to our FMCG client. This position requires a deep understanding of data analytics, consumer behaviour, and the FMCG industry in the regional landscape. The ideal candidate will have extensive experience in data analysis, advanced statistical techniques, and data visualization, along with strong communication skills to effectively convey insights to our internal and external stakeholders.

• Regional Data Acquisition overview with other key metrics
• Regional Market View - Interpreting data from paid and owned channels
• Oversee gathering overall data from 13 markets
• Collaborate with capability adoption leads to analyze, translate and formulate the data to arrive at clear insights & plan the next steps
• Expand data & insights into other key digital/social channels – Social listening, Website, CR