Senior Data Marketing Analyst

at  Metrica Recruitment

THE COMPANY

One of the world’s leading sports betting companies, having experienced rapid success over the last decade and having grown their marketing spend exponentially, they are now a regular presence at high-profile sporting events. They are now making significant hires across its data function to help drive commercial performance amid continued success.
The company operates a casual office environment in central London with an on-site barista, regular visits from leading sports stars and breakout rooms all over the complex. Fantastic development and progression opportunities mean that rapid promotions are common.

• Conducting comprehensive evaluations of marketing campaign effectiveness, focusing on key performance indicators such as customer acquisition, return on ad spend, conversion rates, and retention metrics.
• Developing detailed reports and visual dashboards that highlight insights into the performance of campaigns and various marketing channels, while communicating key findings to relevant stakeholders.
• Designing and implementing tests to measure the incremental impact of different marketing channels and promotional strategies on overall business performance.
• Assisting in the creation of marketing attribution and media mix models, leveraging these models to extract actionable insights that inform optimized budget distribution.
• Using wide-ranging tooling, including: SQL, Python, Spark, DBT, Tableau, Google Analytics, and Adobe Analytics