Senior Demand Generation Manager

at  GitKraken

THE COMPANY:

GitKraken is the world’s leading developer experience (DevEx) platform, empowering developers wherever they work—whether on desktop, command line, IDE, web, or mobile. Our suite of Git tools streamlines workflows, fosters collaboration, and makes development easier. We are a profitable, sustainably growing tech company that values talent, drive, and the ability to make an impact. Trusted by over 30 million developers at 100,000+ organizations globally; join us and help power the future of development!

THE ROLE:

We are looking for a talented Senior Demand Generation Manager to lead the growth of GitKraken’s customer base through robust, multi-channel marketing campaigns. In this role, you will create a comprehensive demand generation strategy that spans paid and organic channels, with a focus on measurable performance and continuous optimization. You will be responsible for planning experiments, presenting key findings, and identifying opportunities for scaling successful initiatives.
The Senior Demand Generation Manager will play a critical role in driving growth for GitKraken’s product-led engine. You will develop and execute strategies to generate leads, nurture prospects, and optimize conversion across the entire customer acquisition funnel.
We are committed to having an inclusive and authentic work environment where unique perspectives, skills, and backgrounds are celebrated. We work hard to foster diversity in our workplace and encourage people from all backgrounds to apply. Even if you don’t meet 100% of the requirements, don’t let self-filtering and imposter syndrome get in the way of a great fit. We would love to hear from you!

WHAT YOU’LL DO:

• Develop and own a comprehensive demand generation strategy aligned with company OKRs and revenue targets.
• Manage a significant ad spend budget.
• Execute short- and long-term multi-channel campaigns to drive product downloads, trials, and purchases.
• Analyze the full conversion funnel (Ad Click Website Visitor Download/Install Sign Up/Trial Start New Subscription) and identify the largest performance gaps.
• Lead the development and implementation of web analytics, event tracking, and attribution models to accurately measure campaign performance and ROI.
• Present campaign results, insights, and actionable recommendations to senior leadership.
• Lead weekly demand meetings to review key performance indicators (KPIs), identify performance gaps, and implement mitigation strategies.
• Plan and prioritize initiatives using the RICE framework (Reach, Impact, Confidence, Effort), ensuring that the most impactful experiments are executed first.
• Drive technical efforts to build a robust data and reporting infrastructure to enable high-velocity testing and optimization.
• Collaborate with content and web teams to enhance website visibility and user engagement through SEO and content marketing.
• Build and optimize email automation workflows in HubSpot.