Senior Demand Generation Manager

at  Loft Labs Inc

ABOUT LOFT LABS

We are a venture-backed tech startup striving to be the leading force in enabling platform engineers. After closing our Series A lead by Khosla Ventures in Q1 2024, we are in the hyper-growth phase and looking for motivated people to complement our team. Our headquarters are in San Francisco (Salesforce Tower), but our team is distributed around the globe, and we have a remote-first work culture.
We’re the company behind vCluster, an open-source technology for virtualizing Kubernetes (+40M virtual clusters created by users, vibrant Slack community with +3,000 members, +5k GitHub stars).
The adoption of our commercial product based on vCluster has grown extremely fast (multi-million dollar revenue, 4.6x ARR growth over the past 12 months), and our customer base now includes some of the biggest companies in the world including 6 Global Fortune 500 companies as well as some of the fastest-growing tech unicorns.

REQUIREMENTS

• 5+ years of B2B demand, growth, or marketing operations experience
• 2+ years of managing a paid program, including working with design & agencies
• Experience marketing to technical audience (infrastructure teams, platform engineering teams, DevOps, SREs)
• Experience in containers, Kubernetes, various DevOps technologies, and cloud native landscape will be a plus point
• Creative problem-solving and executing out of the box campaigns
• Excellent analytics skills - ability to assess not just what happens in one channel but how paid, owned and marketing automation channels work together to effectively drive revenue in a sales-led growth motion.
• Extensive experience developing and measuring multi-channel integrated campaigns that attract, deeply engage and convert prospects into pipeline growth
• Excellent grasp of marketing automation operation in concert with paid digital and SDR/BDR outreach. (we use Hubspot, but experience with Adobe Marketo, Oracle Eloqua, etc. is acceptable)
• Great collaboration and communication skills.
• Ability to take the lead on a project and see it through from start to finish while making sure your partners and stakeholders are part of the solution.
• Ability to spot and operationalize great copy– you won’t always have to do all the writing, but you’ll need to be able to create campaigns for multiple personas and verticals.
• Experience to be self-directed and working with minimal supervision.

SKILLS

• Growth experience that is multi-channel including paid, email and offline channels
• Experience in analytics, delivering not just channel performance but insights
• Expert operational proficiency in Hubspot
• Experience with Salesforce
• Experience with Google Analytics, Google Tag Manager, Google Ads, and Google Search Console
• Analytical expertise extracting not just metrics but channel insights
• Experience creating a cross-channel and cross-GTM team testing roadmap
• Excellent communication, including presentation skills
• Ability to effectively run cross-functional team meetings to align stakeholders across sales, revenue operations and marketing with clear next steps, goals and outcomes
• Experience working with/managing agencies to supplement capacity

WHY JOIN A STARTUP LIKE LOFT LABS?

Since we are a fast-moving startup, you will not be number 14,589 in our company but rather become an essential part of our team right from the start:

• Fast Application Process: We will typically get back to you within a week. No need to polish your resume for us. Just send us some links (e.g. LinkedIn, etc.), answer a few questions about your previous experiences, and hop on a quick Zoom call with one of our team members to see if you’re a good fit. We will respond quickly and make hiring decisions within days rather than months.
• Open-Minded Work Environment: You can always speak your mind - no company politics or unnecessary formalities. We are operating in a lean, honest, and efficient way and we are looking for different perspectives, constructive feedback and creative, motivated people who want to make a difference.
• Grow With The Company: We are a small company right now but we are growing incredibly fast because we work on something that has a lot of value to engineering teams in large enterprises. Joining Loft Labs early will give you the chance to advance much faster to the next step on the career ladder than in any larger company.
• Responsibility From Day 1: You will see right from the start that your work will immediately have an impact in our company and you can shape the future of this company together with the rest of our team. Grow with us and benefit from being part of this journey from the start.

• Lead Demand Generation campaigns from ideation to execution to reporting including generating inbound and accelerating outbound via paid advertising, marketing automation and nurture, as well as experiments with offline channels.
• Build and scale our ABM efforts to be a more effective and targeted engine to connect and convert our ICP in partnership with our sales and revenue operations teams.
• Drive lead nurture and operational efficiency in our lifecycle/nurture engine.
• Own and operate our Hubspot instance and leverage Salesforce in partnership with revenue operations.
• Operationalize and scale our paid growth channels through strategic direction on targeting our ICP, launching new campaigns, and mapping channel activity to lead funnel stages to increase sales cycle efficiency.
• Analyze and provide insights on multi-channel marketing performance including paid channels, SEM, webinars, videos, and email nurture.
• Extensively use Google Analytics, Google Tag Manager, Google Ads, and Google Search Console for conversion rate optimization, SEO & SEM.
• Experiment with non-digital channels such as direct mail and gifting (in collaboration with outbound sales)
• Support our field marketing program with directed digital outreach and post-event one-to-many nurture. Refine pipeline generation and ROI measurement instrumentation with the revenue ops team.