Senior Demand Generation Manager

at  Otto

WHO WE ARE

At Otto, you’ll notice we are on a mission to create a world where both Veterinarians and Pet Parents have peace of mind. We create technology and services to enable veterinary teams to provide high quality care so that vets and pet parents can enjoy the highest quality of life.
We are a fast paced start-up and a team of passionate entrepreneurial minded people excited to build an amazing place to work. If this inspires you, please apply!

WHO YOU ARE

You are someone who has broad experience on fast-paced marketing teams. You can wear many hats, you are detail-oriented and organized. You anticipate challenges and opportunities, make thoughtful decisions and adjustments quickly and can balance what is right for the company and the employee. You are collaborative and open and excited to share learnings. You are always looking for ways to improve yourself and the people of Otto. You know how to have fun!

QUALIFICATIONS INCLUDE:

• 4-5+ years’ experience in marketing and demand generation in a B2B SaaS environment.
• Ability to act with integrity, professionalism, and confidentiality
• A proven track record of creating growth through thoughtful campaigns
• Ability to set strategy and effectively execute
• Ability to use data and analysis to drive decision making
• Hubspot experience
• Salesforce experience preferred
• Competent collaborator and ability to thrive in a fast-paced and dynamic environment
• Bachelor’s Degree preferred

WHAT YOU’LL DO

Otto has an amazing mission to help veterinarian teams and pet owners provide the very best care. As the Director of Demand Generation, you will be responsible for helping to tell that story in a way that creates interest and measurable demand from veterinarian teams and their customers.
We are looking for a creative, yet results-oriented and data-driven leader with a proven track record of growing B2B businesses. You will be responsible for strategizing, testing, executing and measuring effective campaigns that help Otto grow to realize its mission. You will lead and manage strategy and execution across a variety of tactics and channels, including but not limited to email, events, paid content and sponsorships, social media, and paid digital channels. The ideal candidate will know how to be a close collaborator with Sales, ensuring that opportunity generation is consistent, high quality and setting the business up to hit growth goals.

DUTIES AND RESPONSIBILITIES INCLUDE:

• Develop campaigns to drive sales pipeline and top-line revenue performance
• Plan, run and measure campaign performance across multiple marketing channels
• Understand customer personas and target campaigns to create measurable demand
• Manage content development to utilize dynamic targeting of customers throughout the customer lifecycle
• Maintain key website and channel analytics and continue to optimize performance
• Collaborate with sales, product and customer success teams to create continuous improvement around messaging
• Deploy A/B testing strategies across all channels
• Continue to experiment with new content and tactics to support business growth
• Deliver forecasts, performance reports and forward-looking plans to leadership
• Demonstrate a strong sense of urgency for reaching goals and key deliverables
• Ensure that messaging and collateral fit brand standards