Senior Demand Marketing Manager

at  COINS

JOB DESCRIPTION

Senior Demand Marketing Manager We’re looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow. Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what’s important to them. What does Access offer you? We offer a flexible, hybrid working environment where you can balance work and life while maintaining a strong office team-based culture. We deliver on what we say, taking the development of our people seriously. We’ll work with you to progress your success plan and provide opportunities to accelerate your career. On top of a competitive salary, our standard 25 days holiday (which goes up the longer you’re with us), and a matched pension scheme, you’ll also be able to choose from a range of benefits to suit you. We’re an organisation that likes to give back, so you’ll also have one charity day allocated to support a cause that matters to you. About you: At Access Learning, part of the People Division at the Access Group, we’re dedicated to transforming how organisations approach learning and development through our innovative digital products. As the Senior Demand Generation Manager, you will drive the pipeline for our Learning solutions, creating and executing multi-channel strategies that engage and convert our target audience. You’ll collaborate closely with Sales, Product, and Customer Success teams to align goals and messaging, using data-driven insights to optimise campaign performance. Additionally, you’ll mentor the marketing team to foster collaboration and ensure high performance. Day-to-day, you will: • Develop and execute multi-channel demand generation strategies to engage target personas and drive revenue growth. • Manage inbound and outbound channels, including digital advertising, email, SEO, webinars, events, and social media. • Collaborate with content, sales development, and account management teams to ensure seamless campaign execution and alignment. • Utilise marketing automation and analytics tools to measure, analyse, and optimise campaign performance, driving strategic decisions and sales enablement. Your skills and experiences might also include: • Extensive B2B demand generation experience in education technology - exposure to international markets is useful. • Strong analytical and data-driven skills, optimising campaigns, managing budgets, and demonstrating ROI. • Expertise in the corporate learning customer journey, with a focus on conversion rate optimisation and funnel analysis. • Proficient in marketing automation tools (Marketo, Salesforce) and ABM platforms, with success in multi-channel demand generation programs. What are we all about? The Access Group is one of the largest UK-headquartered providers of business management software to small and mid-sized organisations in the UK, Ireland, USA and Asia Pacific. It helps more than 100,000 customers across commercial and non-profit sectors become more productive and efficient. Our products and solutions go beyond providing technology, we connect the right people with the right data, at the right time, through Access Workspace. At Access, we are committed to creating a welcoming and inclusive environment where everyone can thrive. If you’re excited about this role, (even if your previous experience doesn’t align perfectly), you might just be the perfect fit for us! We wholeheartedly believe in equality for all and the transformative power of diversity. Why not join our vibrant team where you can love what you do, love how you live, and most importantly, be authentically you? Let’s make a difference together. Love Work. Love Life. Be You

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