Senior Demand Marketing Manager

at  COINS

JOB DESCRIPTION

Senior Demand Marketing Manager - Legal We’re looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow. Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what’s important to them. What does Access offer you? We offer a flexible, hybrid working environment where you can balance work and life while maintaining a strong office team-based culture. We deliver on what we say, taking the development of our people seriously. We’ll work with you to progress your success plan and provide opportunities to accelerate your career. On top of a competitive salary, our standard 25 days holiday (which goes up the longer you’re with us), and a matched pension scheme, you’ll also be able to choose from a range of benefits to suit you. We’re an organisation that likes to give back, so you’ll also have one charity day allocated to support a cause that matters to you. About you: As the Senior Demand Marketing Manager, you’ll lead and inspire a team of skilled marketers, planning and executing inbound and outbound programs to drive new business and cross-sell opportunities. You are a strategic thinker with a talent for crafting and refining effective marketing strategies that accelerate growth. You will empower your team to create high-quality, multi-channel campaigns that are precise and customer-centric. Join us at Access Legal, a rapidly growing division established in 2021, serving approximately a third of the UK legal market with comprehensive software solutions. Be part of our dynamic marketing team and contribute to the success of over 3,500 UK law firms. Day-to-day, you will cover: • Strategic Campaign Execution: Develop and implement multi-channel demand generation strategies to achieve pipeline and revenue goals, utilising digital advertising, email, SEO, webinars, events, and social media. • Customer-Centric Content Creation: Craft authentic, conversational content that meets customer needs, enhances sales velocity, and optimises conversion rates through continuous testing and improvement. • Collaborative Stakeholder Management: Work closely with C-level executives, sales, digital, content marketing, product teams, and customer success to ensure cohesive and impactful demand generation programs. • Performance Analysis and Optimisation: Regularly analyse marketing outcomes, manage budgets, and use insights to optimise tactics, consistently meeting or exceeding sales pipeline and revenue targets while fostering a high-performance team culture. Your skills and experiences might also include: • You will be a proven growth marketer with extensive experience in demand generation. • You’ll hopefully have a passion for technology. • An inspirational leader who motivates and guides your team while being hands-on with detail and delivery. • Strong interpersonal skills to interact effectively with colleagues, customers, and senior stakeholders, fostering confidence and collaboration. What are we all about? The Access Group is one of the largest UK-headquartered providers of business management software to small and mid-sized organisations in the UK, Ireland, USA and Asia Pacific. It helps more than 100,000 customers across commercial and non-profit sectors become more productive and efficient. Our products and solutions go beyond providing technology, we connect the right people with the right data, at the right time, through Access Workspace. At Access, we are committed to creating a welcoming and inclusive environment where everyone can thrive. If you’re excited about this role, (even if your previous experience doesn’t align perfectly), you might just be the perfect fit for us! We wholeheartedly believe in equality for all and the transformative power of diversity. Why not join our vibrant team where you can love what you do, love how you live, and most importantly, be authentically you? Let’s make a difference together. Love Work. Love Life. Be You

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