Senior Designer

at  The Economist Group LTD

Introduction:
We are currently seeking a talented and experienced Senior Designer who will play a key role in creating designs primarily for Economist Impact Events. This role will also include supporting the Economist’s other business units (The Economist, Economist Intelligence Unit and Economist Education). The position sits within the wider Marketing Brand Design team.
Working in a fast-paced environment, the Senior Designer will collaborate with copywriters, marketers, product and editorial teams to ensure brand creatives meet and exceed marketing design expectations. Always ensuring all creative aligns with the brand identity across all marketing communications.
The Senior Designer will work closely with the Creative Director, Art Director and the Head of Events Design to uphold the highest standards of design for marketing deliverables. Projects will span digital and print adverts, social posts, live event design, websites, emails and presentations for campaigns, branding and alongside reactive everyday requests.
The candidate will be methodical and hugely passionate about what they do, excited to create compelling visuals that advocate brand content and engage audiences at events and through marketing communications.

Accountabilities:

• Primarily working with Economist Impact Events and supporting The Economist’s other business areas such as The Economist, Economist Intelligence Unit and Economist Education.
• Create a range of visually compelling marketing assets including digital and print ads, social posts, event promotions, advertorials, websites, email templates, animations, presentations and brand manifestations in physical spaces.
• Ensure that the marketing collateral we produce to communicate with a range of audiences throughout the marketing funnel (cold prospects, registered users, new subscribers and renewing subscribers) is compelling, on-brand and achieves our business goals.
• Collaborate with copywriters to conceptualise, develop and design bespoke visuals based on creative briefs for campaigns.
• Bring innovative ideas to team meetings and creative brainstorms, and help stakeholders identify and articulate creative needs.
• Ability to quickly grasp, filter and communicate ideas clearly in designs.
• Present your design rationale with confidence to your peers and stakeholders.
• Recognise and be attentive to regional nuances and appropriately adapt designs of marketing communications.
• Create large-scale print designs, ensuring they meet specifications and demonstrate a thorough understanding of the printing process.
• Lead projects, collaborating with stakeholders to identify and articulate creative requirements.
• Effectively managing multiple projects simultaneously in a fast-paced environment.

Experience, skills and professional attributes:

• A graphic design degree or equivalent qualification.
• 7+ years of proven experience in graphic design, marketing advertising or equivalent fields.
• Great instincts for visual communication and storytelling.
• Excellent knowledge of Adobe Creative Suite, Illustrator, InDesign, Photoshop, After Effects and a working knowledge of Figma. HTML knowledge, Illustration and Animation skills are a bonus.
• Working knowledge of creating presentations in Google Slides.
• Proficient with Google Workspace, PowerPoint, Excel and Word.
• An interest in, and understanding of current trends in design, tech and AI generative design.
• Good eye for typography, photography and layout.
• A keen attention to detail and familiarity with design systems.
• Good stakeholder management skills and relationship building.
• Effective as a team member or to work autonomously in a fast-paced entrepreneurial environment.
• Ability to manage and prioritise multiple projects simultaneously and meet tight deadlines in a fast-paced, high-volume media environment.
• Excellent communication skills (including fluent written and spoken English).
• Curiosity, intelligence, enthusiasm and desire to continue learning.

Please refer the Job description for details