Senior Developer, Marketing Operations

at  Avalere Health

ABOUT AVALERE HEALTH

Established in 2001, Avalere Health is a purposefully built commercialization partner for the biopharmaceutical, medical technology, and wellness industries.
Our 1,500+ experts combine their knowledge and expertise across our core disciplines — Consulting; Medical; Policy; Value, Evidence, and Access; Marketing; and Digital Experience Technology — to create the connections that make better health happen.
Avalere Health partners with its clients to navigate the complex and rapidly changing healthcare ecosystem. Together, our experts help clients connect patients with life-changing therapies, realizing the potential of strategies and solutions to accelerate innovation that improves lives.
We live and breathe our five values in everything we do: We are authentic. We act with integrity. We value difference. We play for the team. We enjoy the journey. At Avalere Health, we imagine a healthier world and create the connections to make it happen.

ABOUT THE ROLE

Avalere Health’s Senior Developer, Marketing Operations will play an integral role in supporting our clients’ MarTech stacks and managing content development for emails, banners, and CMS websites.
Responsibilities center on implementing data collection, management, and administration within Marketo marketing automation platform and translating communication strategies and functional requirements into operational email + digital campaigns. These complex, data-driven email campaigns will include dynamic logic, A/B testing, and the latest responsive design methods. Reporting will be critical and they should regularly focus on improving deliverability and refining our best practices.
The Senior Developer, Marketing Operations candidate must have a thorough understanding of the role marketing automation plays in marketing communications and possess the ability and desire to stay up to date with and apply the latest thinking in strategy and technology. They will also be responsible for assessing, learning, utilizing, and integrating new marketing automation platforms to support our clients. Other key functions of this role will be to provide consultation on email best practices and strategy and provide support with marketing operations project resourcing.

WHAT YOU’LL DO

• Provide cross-functional consultation on marketing automation strategy and outreach tactics
• Architect and implement campaigns and flows within a variety of email marketing systems
• Monitor email campaigns, provide technical direction on achieving deliverability, open rate and overall campaign metric goals
• Manage the technical execution of email marketing campaigns on behalf of clients
• Identify opportunities to optimize our campaigns to increase customer acquisition and retention
• Assess, learn, utilize and integrate new email marketing platforms
• Translate communication strategy and creative design into tactical execution
• Aid in the analysis and reporting of email marketing initiatives
• Report marketing research and stay ahead of email marketing strategies
• Work closely with the CRM data team to ensure metrics are integrated and available in a larger CRM technical ecosystem
• Develop and code HTML emails, HTML5 banner ads, and author pages in CMS tools (Adobe Experience Manger, WordPress) as needed