Senior Digital Advertising Executive

at  Omlet Ltd

Omlet is seeking a talented and experienced Senior Digital Advertising Executive to join our dynamic Marketing team. This exciting role will be developing and executing strategies that promote Omlet’s brand and products through various advertising channels.

SUCCESSFUL CANDIDATE REQUIREMENTS:

• 2-3 years of experience in digital advertising, must have strong Meta ads experience, and preferably also Google ads
• Experience with A/B testing, audience segmentation, and retargeting strategies.
• Strong analytical skills and ability to use data to inform decisions.
• Ability to develop creative advertising content that resonates with audiences.
• Excellent written and verbal communication skills.
• Ability to multitask and prioritise in a fast-paced environment.
• Excellent organisational skills
• A passion for people and pets!
  Job Type: Full-time
  Pay: From £30,000.00 per year

Benefits:

• Casual dress
• Company events
• Discounted or free food
• Employee discount
• Enhanced maternity leave
• Enhanced paternity leave
• Health & wellbeing programme
• Life insurance
• On-site parking
• Paid volunteer time
• Referral programme
• Work from home

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Ability to commute/relocate:

• Banbury, OX16 5HX: reliably commute or plan to relocate before starting work (required)

Experience:

• A/B testing: 1 year (preferred)
• digital advertising: 2 years (required)
• Meta Ads: 1 year (required)

Work authorisation:

• United Kingdom (required)

Work Location: Hybrid remote in Banbury, OX16 5H

• Take a leading role within the Ecommerce team increasing brand and product awareness, and owning the digital advertising KPIs.
• Develop, launch and manage global social media advertising campaigns across multiple platforms, primarily Facebook and Instagram, continuously optimising performance metrics including cost-per-click, click through rate and return on ad spend.
• Develop, launch, and manage Google Ads campaigns, continuously optimizing performance metrics including cost-per-click, click through rate and return on ad spend.
• Conduct in-depth keyword research to identify high-performing terms and apply effective audience targeting strategies to maximize campaign reach and relevance.
• Create proposals and budgets for implementing new platforms to Omlet’s advertising mix, such as Pinterest, TikTok and YouTube.
• Collaborate with website time to optimise advertising landing pages to deliver consistent and seamless customer journey
• Plan, present and execute global advertising campaigns for brand events, product launches and promotions.
• Manage and optimise the social media and Google advertising budget and forecast spend projections, and adjust tactics as needed based on performance metrics, including customer acquisition cost.
• Brief advertising content requirements to the internal creative team and educate on best practices and tactics.
• Work with the Lead Copywriter to develop effective and converting advertising copy, tested and optimised for maximum performance.
• Analyse campaign performance data, generate actionable insights, and prepare detailed reports to inform stakeholders and drive continuous improvement in advertising strategies.
• Develop hypotheses for why certain campaigns or tactics are performing well or poorly, and design complex and hard-working experiments and A/Bs to test those hypotheses.
• Work closely with organic social and email teams to ensure consistent content, delivering a seamless online customer journey.
• Stay up-to-date with digital advertising trends and best practices, and make recommendations for how to apply them to our marketing strategies.