(Senior) Digital Analyst (f/m/d)

at  Spread Group

WHO WE ARE

Spread Group is a renowned global provider of customized apparel and lifestyle products, distinguished by our commitment to made-to-order technology. Our core business model revolves around producing precisely what our customers desire, precisely when they desire it. As pioneers in this space, we combine sustainability with on-demand personalization, enabling individuals and businesses to express their unique identities through bespoke creations. Join us to be part of a global leader in the exciting world of personalized apparel and lifestyle products!

WHAT WILL YOUR ROLE BE

We are looking for a full-time Digital Analyst (f/m/d) to join our team. As a pivotal member of our centralized Digital Analytics team, your role entails the dynamic tracking and in-depth analysis of our expansive digital product portfolio.

WHAT YOU´LL DO

• Drive the planning, designing and implementation of client and server-side web tracking across a portfolio of digital channels and platforms
• Translate business questions and use cases into analytical requirements into technical solutions in line with an ever-changing technology and regulations landscape
• Help stakeholders, product owners, and marketing team to identify important web analytics metrics and gain insights to improve our online business.
• Create analyses of visitor and usage behavior, design variant tests, and derive optimization measures in close cooperation with other departments
• Create dashboards and reporting in web analytics tools like Adobe Analytics and Google Data Studio
• Analyze and communicate data-based findings to stakeholders to drive better decisions
• Design, conduct, and evaluate A/B tests
• Create tracking and measurement concepts and standardize and optimize the possibilities of data collection
• Identify, set up, and continuously optimize the best client and server-side tracking setup for our websites with the help of tag management systems (Adobe Launch, Google Tag Manager)