Senior Digital Marketing Data Analyst (Salesforce)

at  Honeywell

KEY SKILLS AND QUALIFICATIONS:

• Bachelor’s degree;
• Minimum 5 years of experience in digital marketing, marketing analysis and user behavior, business analytics, online commerce, or related fields;
• Advanced knowledge of sales automation tools (Salesforce, HubSpot etc.);
• Knowledge of Tableau / Power BI / data visualization tools;
• Advanced knowledge of Digital Marketing data and a plus if candidate has previous expertise with marketing score cards.

• Generate impactful and actionable insights to improve the efficiency of the digital channels;
• Act as a partner of Digital Marketing teams in collaboration with Analytics specialists to analyze the data and steer the stakeholders in the right direction;
• Monitor performance and analysis of website data and CRM/SFDC data, etc. to make measurable improvements to UX, campaign execution and conversion rates from multiple digital channels;
• Monitor and track key marketing metrics KPIs such as pipeline, leads generated, cost-per-acquisition, customer lifetime value, etc.; work cross-functionally to capture metrics;
• Develop new advanced, efficient, and relevant graphics and visual presentations/dashboard in Tableau by using data around all the digital channels that highlights the efficiency of digital marketing actions.