Senior Digital Marketing Executive

at  BACHA COFFEE PTE LTD

JOIN THE BACHA COFFEE TEAM

Great ideas start with coffee, Bacha Coffee starts with you. We are headquartered in Singapore with coffee rooms and boutiques in Europe and Asia currently. We are expanding aggressively to achieve a worldwide presence in the upcoming months…
Bacha Coffee specialises in 100% Arabica coffees and provides customers with a unique opportunity to travel the world through their cup by exploring harvests from over 30 of the most well-reputed coffee producing countries. Even our distinctive fine blended, fine-flavoured and naturally decaffeinated coffees are produced using only 100% Arabica beans to give coffee lovers the widest choice, without ever sacrificing quality or flavour.
The qualities that have made Bacha Coffee a legendary brand around the world also make us a great place to work: innovation, creativity, passion, and excellence.

JOB SUMMARY

This position supports global and local marketing campaigns for Bacha Coffee Brand.com, by implementing digital sales, marketing, and logistics strategies across BachaCoffee.com, social media, search engines, and other channels. The objectives include driving net sales while maintaining luxury market positioning. This role requires understanding of branding, digital marketing, consumer relationship marketing and knowledge of online luxury retail and digital platforms.

REQUIREMENTS

• 2-4 years working experience in digital marketing, E-Commerce, media planning or other similar roles
• At least 2 years of working experience in online D2C
• Mastery of basic digital marketing principles, such as target segmentation, category, value proposition, positioning, and brand strategy.
• Have strong analytics skills and problem-solving capabilities, with an understanding of E-Commerce specific metrics – CPA, CR%, CTR, ROAS etc.
• Knowledge of key acquisition platforms for Search, Display, Social (Google, Facebook, Instagram, YouTube etc.) and Analytics (Google Analytics, Tag Management Systems)
• Experience dealing with local and international markets and customers.
• Knowledge of basic CRM and CMS environments and features.
• Knowledge of SEO, Google Analytics, Google AdWords, and social platforms.
• Knowledge of website design, html, search and social advertising, URL architecting, programmatic advertising, email marketing, and e-commerce.
• Fluent English and strong writing skills.
• Presentation skills and previous experience in the luxury industry would be a plus.
• Completion of Google Analytics Certification is a must
• Completion of Google Adwords and Meta Advertising certifications is a plus
• Work experience in an agency is a plus
• Positive character who is able to pivot across multiple tasks
  Bacha Coffee is an equal opportunity employer. Only shortlisted candidates will be notified