Senior Digital Marketing Manager (All genders)

at  Movingimage

At movingimage, video is what drives us. We are a global leader in delivering secure enterprise video solutions. Simply put, we want to revolutionize the way in which companies use video. Our cloud-based solution is a centralized platform that enables companies to efficiently manage and stream all their video assets for customers, partners, and employees in the best possible quality on any device.
We are seeking a highly skilled Senior PHP Developer who is eager to expand their expertise to full stack development or transition into a Java Developer role within one year.

AS A SENIOR DIGITAL MARKETING MANAGER, YOU’LL TAKE ON THE FOLLOWING RESPONSIBILITIES:

• Develop an overall Digital Marketing Strategy to drive our Marketing goals in alignment with our Marketing team and other important stakeholders like Sales
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• You are responsible for Lead Generation, Brand Awareness creation and Digital Marketing Budget Management

• Improve our website presence, including analysis and optimization of website performance as well as agency coordination for more complex website improvement
• Consistently execute, analyze, and optimize all our digital marketing tactics like SEO/SEA, paid social, display advertisements e.g.
• Optimize an automated Lead qualification system (scoring model) in HubSpot and establish mass email nurturing sequences for optimized Lead qualifications
• Act as the Marketing Automation expert within the Marketing team who takes care of data analysis, workflows and other more technical aspects within HubSpot
• Play a crucial part in establishing regular Marketing Operations reviews in alignment with our Sales Operations team
• Lead our paid and owned Social Media presence as well as our Social Media employee ambassador initiative
• Collaborate with cross-functional teams like Sales, CSMs, Product Management Field & Content Marketing Managers as well as our internal Designer

TO THRIVE IN THE ROLE AS A SENIOR DIGITAL MARKETING MANAGER, YOU’LL NEED:

• Bachelor’s degree in Marketing, Business Administration or a related field
• Relevant work experience of at least 5 years in B2B digital marketing within SaaS companies
• Proficiency with marketing automation and CRM systems, ideally HubSpot and Salesforce
• Strong expertise in digital marketing strategy development, with proven ability to develop, implement, and optimize comprehensive digital marketing strategies that align with overall business objectives
• In-depth knowledge of digital marketing fields such as SEO, SEA, social media, and email marketing
• WordPress experience is necessary
• Strong analytical skills to effectively monitor, analyze, and optimize digital campaigns
• Exceptional project management skills, including task prioritization, budget management, and experience managing both internal and external stakeholders
• Strong communication skills and openness to work in cross-departmental and international teams
• Fluency in English is required; proficiency in German is a plus